s+b Blogs
June 6, 2019
How fake news can taint a brand’s image
When a company’s ads run next to fabricated articles, its reputation suffers.
More Consumer & retail
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s+b BlogsJune 4, 2019Competing for consumers in driverless cars
Once drivers become passengers, a new “fifth-screen” economy focused on the in-car experience will flourish.
s+b BlogsMay 28, 2019So you think you know your customers?
Gathering different sorts of data can yield surprising insights and drive more effective decision making.
May 22, 2019Why Net Promoter Score is past its prime
The metric was useful in simpler times, when companies were beginning to understand the importance of customer experience. But it’s time to replace it.
May 21, 2019Voice technology delivers on banking needs
Financial services is full of customer pain points that could be resolved with the help of voice-assisted devices. For further insight, read “Banking on voice.”
s+b BlogsMay 21, 2019Banking on voice
Voice-assisted devices will revolutionize the financial-services industry by providing customers with on-demand service and by helping banks reduce costs.
May 13, 2019The kidtech is all right
Dylan Collins, CEO of SuperAwesome, describes how his six-year-old company is hitting a growth spurt by leading the charge on digital privacy for children.
May 6, 2019Making connections with the new digital consumer
To thrive in a world of apps, platforms, and privacy concerns, marketers have to become multitaskers.
April 29, 2019Ears wide open
Voice-activated technology and devices are creating new media, entertainment, and marketing businesses built on the age-old power of simply listening.
March 29, 2019ROX: How to get started with the new experience metric
Make sure you understand “return on experience” — the new way of tracking the results of your investments in customer and employee experiences — and how to implement it.
s+b BlogsMarch 27, 2019Designing for economic inclusion
Products that resonate best with consumers at the bottom of the pyramid are those designed with an understanding of their aspirations and needs.
s+b BlogsJanuary 30, 2019ROX Is the New ROI: Prioritizing Customer Experience
Consumers have more power over your company’s success or failure than ever before, and it’s time for a new metric that captures the return on your investment in them.
January 24, 2019E-Sports Is Beating the Competition
As the industry continues to find its footing as a business, competitive video gaming has emerged as the fastest-growing sector in the global sports business.
January 23, 2019Changes to the Fortune at the Bottom of the Pyramid
The gap between the world’s poorest consumers and others is diminishing. For more insight, read “The New Fortune at the Bottom of the Pyramid.”
January 18, 2019Digital-Native Retailers Are Giving Physical Stores a Radical Makeover
Online brands are opening brick-and-mortar shops, using technology and data-driven customer insights to transform the in-store experience.
January 9, 2019Business Cycle
Peloton’s bikes may be stationary. But as CEO John Foley tells us, the company is on the move.
January 2, 2019The New Fortune at the Bottom of the Pyramid
Profound changes are closing the gap between the world’s poorest consumers and others, offering an unprecedented opportunity for businesses to create — and share in — prosperity. For more insight, see “Changes to the Fortune at the Bottom of the Pyramid.”
s+b BlogsDecember 21, 2018The Jolly and Folly of Holiday Decor for Retailers
Christmas displays make shoppers more forgiving of employee mistakes but more judgmental of unfairness.
s+b BlogsDecember 20, 2018Transparency Is Key to Building Trust in Business
CEOs can boost consumer and employee confidence by asking these four questions about how their business operates.
November 26, 2018Convenience Is Key in Last-Mile Delivery around the World
Getting consumers their packages when and where they want them in a cost-effective way is a global need, but shipping solutions vary by region.
November 21, 2018Keeping Cool under Pressure
For Greg Lehmkuhl, president and CEO of Lineage Logistics, temperature-controlled supply chains for perishables are one of the world’s next great platforms.
November 5, 2018Best Business Books 2018: Marketing
Marketing Is Dead! Long Live Marketing! See also Top Shelf Picks: Best Business Books 2018.
October 18, 2018The Podcasting Revenue Boom Has Started
As advertising revenues begin to catch up with the growth of the medium, podcasting is building the infrastructure of a billion-dollar media industry.
October 17, 2018The Power of Price Points
Customer segmentation is not just a revenue tool, but also a way to achieve excellence in execution.
October 10, 2018Leading a Company That Wants to Change Lives through Sports
Adidas CEO Kasper Rørsted explains how to align business strategy and execution during a shift in global consumer demand.
s+b BlogsSeptember 21, 2018Special Isn’t What You Think
What are the four hallmarks of a company that truly stands apart from the rest?
s+b BlogsSeptember 17, 2018Artificial Intelligence, Ratings, and the Small Print
Can crowdsourcing and algorithms improve the customer experience when it comes to data privacy and terms of service?
s+b BlogsAugust 29, 2018Bigger Is No Longer Better When It Comes to Consumer Brands
Companies, even tiny upstarts, are using technology to deliver personalized and niche products and services — and take on the mass-market giants.
August 22, 2018Forget B2C and B2B — We Need B2I
In the fast-approaching world where tailored products and customer experience are a competitive advantage, the old categories of business will be obsolete.
August 9, 2018Gutenberg’s Revenge
Why books are the only form of physical media whose sales are growing.
July 9, 2018Why You Need to Keep Your Customers Close
Subscription models can bring a steady revenue stream for companies that understand the customer life cycle.
s+b BlogsJune 25, 2018Shopping by Voice a Hard Sell for Consumers
People are using virtual assistants such as Siri and Alexa to do a lot of things, but making purchases isn’t really one of them. What will it take to make voice commerce take off?
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