More Consumer & retail

  • November 30, 2004

    The Fall and Rise of the CMO

    by Gail McGovern and John A. Quelch
    Chief marketing officers come in three new-and-improved flavors, exclusive Harvard research shows.
  • November 30, 2004

    Making the Perfect Marketer

    by Paul Hyde, Edward Landry, and Andrew Tipping
    A study from the Association of National Advertisers and Booz Allen Hamilton suggests five ways to make marketing more relevant than ever.
  • November 30, 2004

    The Lean, Green Service Machine

    by Narayan Nallicheri, T. Curt Bailey, and J. Scott Cade
    To make customer focus profitable, service organizations can learn much from manufacturers.
  • November 30, 2004

    The Superpremium Premium

    by Leslie H. Moeller, Nick Hodson, and Brad Wolfsen
    Even in commodity categories, four simple steps can lead marketers to a high-margin brand.
  • November 30, 2004

    Making Differentiation Make a Difference

    by Patrick Barwise and Seán Meehan
    By paying attention to what consumers really want, companies can attract new customers and create a distinctive brand.
  • November 30, 2004

    RFID: Thinking Outside the Closed Loop

    by Stefan Stroh and Jürgen Ringbeck
    Despite excitement over RFID technology and its future promise, most companies currently lack a business case to adopt it anytime soon.
  • June 1, 2004

    The Right Way to Make Branch Banking Pay

    by Paul Kocourek, Aditya Bhasin, and Paul Hyde
    For today’s consumer banks, reinventing local branches as a hub to attract and retain customers is essential to profit and growth.