More Consumer & retail

  • November 13, 2007

    Keeping Marketing’s Promises

    by James H. Gilmore and B. Joseph Pine II
    Ads that trumpet, “We’re unique!” are meaningless if the stores say, “No, we’re not.”
  • September 11, 2007

    The Situational Leader

    by Matthew Prewitt
    Jack Stahl, a former chief executive at Coca-Cola and Revlon, discusses how great leaders balance their broad strategic missions with constant attention to organizational detail.
  • August 29, 2007

    Rebuilding Lego, Brick by Brick

    by Keith Oliver, Edouard Samakh, and Peter Heckmann
    How a supply chain transformation helped put the beloved toymaker back together again.
  • August 29, 2007

    Partners at the Point of Sale

    by Rich Kauffeld, Johan Sauer, and Sara Bergson
    With “shelf-centered collaboration,” manufacturers and retailers can finally put the right product on the right shelf at the right time for the right consumer.
  • June 19, 2007

    Big Impact in a Small Format

    by Thomas Ripsam, Alonso Martinez, and Carlos Navarro
    Large retailers are beginning to see the beauty of a tinier world.
  • May 29, 2007

    Services in Search of True Marketing ROI

    by Joni Bessler, Steven Treppo, and Ashok Notaney
    Service industries -- including financial services, health care, utilities, and telecom -- have access to vast consumer data, but lack the tools that most consumer goods companies use to understand customer behavior.
  • March 6, 2007

    An Industry for All Seasons

    by Doug Hardman, Simon Harper, and Ashok Notaney
    What the apparel industry has gained in scale and scope over the past few decades it has lost in agility and speed. A new kind of product segmentation keeps painful trade-offs to a minimum.
  • February 28, 2007

    Recent Research

    by Des Dearlove and Stuart Crainer
    On product piracy, CEO celebrity, me-too brands, and more.
  • February 28, 2007

    The Luxury Touch

    by Robert Reppa and Evan Hirsh
    Superb service is the indispensable ingredient of successful high-end brands. Follow four principles to deliver customer satisfaction year after year.
  • January 30, 2007

    Seven Counterintuitive Trends

    by Dan Lewis
    Everyone expects turbulence, but few people are watching the most significant pressures that will confront industry this year.