More Consumer & retail
  • November 25, 2008

    Major Media in the Shopping Aisle

    by Matthew Egol and Christopher Vollmer
    Marketers are using digital and video technology to reach shoppers at the moment that matters most.
  • October 9, 2008

    Tapping Into Consumer Regret

    When presented with the possibility of future regret, consumers may be willing to break the bank — or their budget — to splurge on big-ticket items.
  • September 16, 2008

    A Breakaway Opportunity for “Inferior” Products

    by Leslie Moeller, James Ryan, and Juan Carlos Webster
    As the difficult economy causes consumers to trade down in their purchases, companies need to adjust their offerings to their customers’ new behavior.
  • August 26, 2008

    The Unique Advantage

    by Alexander Kandybin and Surbhee Grover
    To succeed in a mature industry like consumer products, the trick isn’t being first — it’s being hard to copy.
  • August 26, 2008

    Tracking the Elusive Consumer

    by John Jullens and Gregor Harter
    Consumer choice modeling can help companies improve their market share by offering a better understanding of consumer preferences.
  • August 14, 2008

    How TV Ads Affect Audiences

    Consumer preferences can guide TV network executives in their selection of ads and development of pricing strategies for ad space.
  • August 5, 2008

    Survival-of-the-Fittest Innovation

    by Edward Baker
    Booz & Company Partner Alexander Kandybin on why consumer products companies should look to the power of natural selection to break out of the incremental innovation trap.
  • June 10, 2008

    A Better Customer Service Connection

    by Timothy Hoying, Ashish Jain, and Madhu Mukerji-Miller
    Four steps for helping an organization design and deliver a successful customer experience program.
  • April 10, 2008

    Exploring the Value of an Advertisement

    Advertising can do much to increase brand awareness, but even persuasive ads do not change consumer opinions about the quality of the products being advertised.
  • February 26, 2008

    New Life for Tired Brands

    by Nikhil Bahadur and John Jullens
    How to discover the dormant vitality in an old product line.
  • February 26, 2008

    New Metrics for Media

    by Christopher Vollmer
    The measurements associated with digital media will shift the focal point of all advertising from exposure to results.
  • February 5, 2008

    Travel 2.0

    by Volkmar Koch, Jürgen Ringbeck, and Stefan Stroh
    Winning over the travelers of the future will require technologies that, like human travel agents, can segment customers accurately and give them what they want.
  • January 31, 2008

    A Precise Price Can Increase Sales

    People tend to misjudge precise prices as being less than round prices of similar value. This discovery could have significant implications for buyers, sellers, and pricing strategists in any number of industries.
  • January 15, 2008

    Growing a New Niche in Retail Banking

    by Alan Gemes, Fabienne Konik, and Caroline Moss
    How some top performers are adapting to target the lucrative mass affluent market.
  • January 10, 2008

    Taming the Urge for Instant Gratification

    When people make commitments about the future, they are more likely to appeal to their more rational selves. According to the authors, commitment schemes modify people’s behavior more effectively than simple incentive adjustments such as “sin” taxes on cigarettes.
  • January 10, 2008

    Do Store Brands Affect Customer Loyalty?

    From a strict loyalty perspective (ignoring the benefits of higher margins), many stores have already overdone private labels. But for value-oriented chains, the loyalty effects are less pronounced; their goal should simply be to convince customers that their private-label goods are of high quality.