More Consumer & retail
  • November 24, 2009

    Catering to Nervous Customers

    by Matt Palmquist
    In industries that offer necessary but often undesirable services, managers must strive to understand how their services affect the stress levels of their customers.
  • October 5, 2009

    The Promise of “Self-segmentation”

    by Nick Wreden
    Rather than putting consumers in arbitrary “buckets” for targeting, marketers should join them online in communities of passion and interest.
  • August 27, 2009

    Reinventing Print Media

    by Matthew Egol, Harry Hawkes, and Greg Springs
    Four new strategies offer a path to future profits for today’s troubled newspaper and magazine companies.
  • August 27, 2009

    Inside the Kraft Foods Transformation

    by Chairman and CEO Irene Rosenfeld
    Eleven of the top leaders from the largest food and beverage company in the U.S. talk about their three-year turnaround and their campaign to reorganize for growth.
  • August 27, 2009

    Knockoffs Come of Age

    by Edward Tse, Kevin Ma, and Yu Huang
    Once associated with pirated goods, China’s shan zhai companies have become competitive players, even in mature industries.
  • June 2, 2009

    The Promise of In-market Innovation

    by Alexander Kandybin, Surbhee Grover, and Nami Soejima
    A new strategy recommends putting out new products in large volume and letting the marketplace — not focus groups — separate winners from losers.
  • May 26, 2009

    The Downside of Choice

    by Bridget Finn and Michal Lev-Ram
    Customers are often dissatisfied with their purchases when faced with too many products.
  • May 26, 2009

    The Trouble with Brands

    by John Gerzema and Ed Lebar
    Most consumer brands are not creating value. The exceptions share a set of “energized” attributes that companies can identify and exploit.
  • May 26, 2009

    The Promise of Private-label Media

    by Matthew Egol, Leslie H. Moeller, and Christopher Vollmer
    A direct-to-consumer media strategy can help companies build brands and reach consumers in new ways.
  • April 7, 2009

    Convincing Consumers to Spend Again

    by William J. Holstein
    In a brutal sales environment, retailers and manufacturers, led by the auto industry, are finding that smarter marketing — not better products — may be the best way to a customer’s heart.
  • February 24, 2009

    Measuring Your Way to Market Insight

    by Leslie H. Moeller and Edward C. Landry
    To build closer connections to customers, start by developing analytical prowess.
  • February 24, 2009

    50-plus: A Market That Marketers Still Miss

    by Richard Rawlinson and Natasha Kuznetsova
    Baby boomers are responsible for more than 40 percent of retail spending in the U.S. and western Europe, but many companies still focus on youth and young families.
  • January 20, 2009

    Get Out of the Silo

    by Edward H. Baker
    Marketing expert David Aaker argues that to succeed in today’s global arena, marketers must learn to appeal to consumers whose interests transcend individual products and regions.