More Consumer & retail
  • December 23, 2010

    Gender Bias in Leader Selection

    Companies turn to women leaders in troubled times because of stereotypes about their ability to thrive during a crisis.
  • November 23, 2010

    Reduce, Reuse, Recycle…or Rethink

    by Tim Laseter, Anton Ovchinnikov, and Gal Raz
    For consumer durables, environmental sustainability starts with discarding conventional wisdom.
  • November 23, 2010

    A Better Choosing Experience

    by Sheena Iyengar and Kanika Agrawal
    When consumers are overwhelmed with options, marketers should give them what they really want: ways of shopping that lower the cognitive stress.
  • November 5, 2010

    Amazon vs. the Corner Bookshop

    The Internet has indeed caused many small stores to close, because they are unable to compete with large Web retailers offering reduced prices and more convenience for shoppers.
  • October 8, 2010

    The Shaping of New Product Features

    A study of the digital camera market in its nascent stage finds that firms look to prior experience when developing features that will appeal to customers unfamiliar with a new product.
  • August 24, 2010

    At Zappos, Culture Pays

    by Dick Richards
    The thriving Internet shoe retailer has made its name and a lot of money by being eccentric.
  • August 24, 2010

    The Psychology of Consumer Choice

    by Matt Palmquist
    Advertisements can subconsciously condition consumers to associate products with a certain feeling, which can affect the decision to buy.
  • July 26, 2010

    Brand Building, Beyond Marketing

    by Nicholas Ind and Majken Schultz
    Consumers are becoming more suspicious of traditional branding. Here are five steps to regain their trust.
  • May 25, 2010

    It Makes Sense to Adjust

    by Vinay Couto, Frank Ribeiro, and Andrew Tipping
    Business transformation is now a continuous process that most companies haven’t mastered. Here’s a formula for managing ongoing change.
  • March 15, 2010

    The New Consumer Frugality

    by Matthew Egol, Andrew Clyde, and Kasturi Rangan
    Retailers must adapt to the enduring shift in U.S. consumer spending and behavior, according to a new Booz & Company survey of buying habits.
  • February 23, 2010

    Data Points: Why Shoppers Switch

    A new survey reveals that for different types of products, consumers change brands in response to different marketing triggers.