More Consumer & retail

  • s+b Blogs
    December 8, 2016

    The Myth of the Coveted Loyal Shopper

    by Matt Palmquist
    When it comes to consumer goods, infrequent purchasers, not faithful customers, seem to drive market-share growth.
  • s+b Blogs
    November 15, 2016

    A Renaissance in Marketing?

    by David Meer
    Technology and advanced analytics are breathing new life into an industry that had grown tired.
  • November 1, 2016

    The art of customer delight

    by Thomas A. Stewart and Patricia O’Connell
    The service sector needs to break away from old manufacturing-oriented habits and build great consumer experiences into every facet of its business model.
  • October 24, 2016

    The Marketer’s Dilemma

    by Christopher Vollmer, Kristina Bennin, and Deborah Bothun
    To stay relevant, all participants in the vast marketing ecosystem must develop new capabilities.
  • October 19, 2016

    It Takes a Village to Raise a Brand

    by Rodger Howell
    When a product loses consumer appeal, it’s usually because the company’s support system has broken down.
  • s+b Blogs
    October 18, 2016

    Small Box Retailers

    by Michelle Gerdes
    Target is the latest retailer to double down on mini versions of its stores — and hopes to avoid others’ pitfalls.
  • s+b Blogs
    October 13, 2016

    When Customer Loyalty Programs Backfire

    by Matt Palmquist
    Customers who don’t hit the target to qualify for a reward are apt to hold it against the company and make fewer subsequent purchases.
  • s+b Blogs
    October 10, 2016

    Branding Evolution

    by Peter Lauria
    Starbucks undergoes a media makeover.
  • October 10, 2016

    Customer Loyalty Isn’t What It Used to Be

    by Beth Benjamin and Ann Graham
    Instead of relying on points programs and clever marketing, companies have to listen carefully to customers and adapt products and services to their changing expectations.
  • s+b Blogs
    October 3, 2016

    The Best Laid Marketing Plans

    by Venky Balakrishnan Iyer
    Brilliant digital marketing will not compensate for a digitally disadvantaged business model.
  • s+b Blogs
    August 25, 2016

    What Can the Cola Wars Teach Us about Brand Loyalty?

    by Matt Palmquist
    In mature product categories, the top companies usually compete fiercely for one another’s customers. But they might be better off focusing on the fringe consumers who haven’t yet picked a side.
  • s+b Blogs
    July 20, 2016

    The End of the Affair

    by Michelle Gerdes
    Can a controversial dating site regain trust by rebranding itself?
  • June 7, 2016

    A World of Differences

    by Chris Lederer and Megan Brownlow
    Entertainment and media companies can tap into many pockets of growth and opportunity. Our intensive analysis of five shifts roiling the industry can help you identify them.
  • June 7, 2016

    Fantasy-League Media

    by Sarah Ellison
    If you could draft an all-star team of entertainment and media assets and capabilities, who would you pick?
  • June 7, 2016

    Fan Favorites

    by Erin Reilly
    In order to build engagement and loyalty in a climate of intense competition and distraction, media companies have to understand their customers, viewers, and readers as fans.
  • s+b Blogs
    May 26, 2016

    Cracking the Search Engine Code

    by Matt Palmquist
    E-tailers create sponsored ads in a bid to attract online consumers, but lower-cost improvements to search placement can be more profitable.
  • May 9, 2016

    A strategist’s guide to Industry 4.0

    by Reinhard Geissbauer, Jesper Vedsø, and Stefan Schrauf
    Global businesses are about to integrate their operations into a seamless digital whole, and thereby change the world.
  • s+b Blogs
    April 14, 2016

    “We Know Who You Are” Is a Profitable Pitch

    by Matt Palmquist
    Despite privacy concerns, businesses can benefit from including personalized information about potential customers in their email advertising appeals.
  • March 28, 2016

    The Shareholder Value Triple Play

    by Tom Hansson and Abhijeet Shekdar
    Mature food companies need to use aggressive cost reduction, portfolio simplification, and substantially new approaches to growth to deliver competitive returns.
  • s+b Blogs
    March 24, 2016

    When Consumers Are More Than Customers

    by Matt Palmquist
    Companies can turn consumers into active online volunteers who offer consistently valuable input on existing and yet-to-be-designed products.
  • s+b Blogs
    March 16, 2016

    We’re All in Advertising Now

    by Catharine P. Taylor
    More companies — in a variety of industries — are acquiring digital agencies, reflecting the marriage of technology and marketing.
  • s+b Blogs
    February 11, 2016

    One Bad Apple Spoils the Company

    by Matt Palmquist
    Don’t let the performance of superstars distract you from the damage toxic employees inflict.
  • s+b Blogs
    February 4, 2016

    Beauty Is in the Eye of the Shareholder

    by Matt Palmquist
    A new study finds that the design of new products can help move a company’s stock — especially if those products appear to be very useful.
  • February 3, 2016

    Creating a strategy that works

    by Paul Leinwand and Cesare Mainardi
    The most farsighted enterprises have mastered five unconventional practices for building and using distinctive capabilities.
  • s+b Blogs
    January 28, 2016

    Superstars at Your Service

    by Matt Palmquist
    Managers in restaurants and other service businesses can maximize sales by carefully filling teams with top performers and underachievers.