More Consumer & retail
Archives by year:
- July 1, 2001On brand communities, European unions, economic forecasting tools, and other topics of interest.
- July 1, 2001Internet marketing has been a shot in the demographic darkness. Effective e-tailing must target not just users, but usage — a methodology called “occasionalization.”
- April 1, 2001Advertising click-through rates have plunged below 1 percent on Internet portals. That means marketers must banish the banner, and brandish the brand.
- January 1, 2001Best Buy Co. Inc., Executive Vice President, Marketing