More Consumer & retail

  • July 1, 2001

    Recent Studies

    by Martin Morse Wooster
    On brand communities, European unions, economic forecasting tools, and other topics of interest.
  • April 1, 2001

    The Great Portal Payoff

    by Horacio D. Rozanski and Gerry Bollman
    Advertising click-through rates have plunged below 1 percent on Internet portals. That means marketers must banish the banner, and brandish the brand.