All Consumer Products Articles
Today’s Retail Needs Both Tech and the Human Touch
Closing the Gap between What Consumers Want and What They Get
Competing for Shoppers’ Habits
Why Haier Is Reorganizing Itself around the Internet of Things
The Legacy of IKEA Founder Ingvar Kamprad
Can Craft Beer Continue to Tap into Growth?
A Guide to This Season’s Consumers
Uniqlo Addresses Retail Woes with High-Tech Vending Machines
In High Spirits
A Strategist’s Guide to the Digital Grocery
Speed Meets Variety in Amazon’s Deal for Whole Foods
Connecting the Dots from Brand to Demand
Megadeals in Consumer Packaged Goods
The Shareholder Value Triple Play
Navigating Retail’s Last Mile
The Power of Click-to-Call
The History Behind Adidas’s Success – In Pictures
How Adidas Found Its Second Wind
Brands and Retailers Should Team Up in Emerging Markets
Best of Multimedia: The Uncertain Appeal of Wearables
The Haier Road to Growth
Lego’s Serious Play
Best of Multimedia: A Roadmap to Understanding the Millennial Consumer
s+b Trend Watch: Supermarkets’ Misguided Strategy
What’s Your Platform, Baby?
Getting Value Propositions Right, with Data and Analytics
Best of Multimedia: Bitcoin’s Turbulent History
How to Achieve Growth in a Lean Europe
The Big Bite of Small Brands
Same-Day Delivery? Not So Fast
s+b Trend Watch: Grocery Shoppers Plan to Stay Frugal
Making Customer Segmentation Deliver
M&A in the New CPG Strategy
Focus vs. Hocus-Pocus at Alberto-Culver
Consumer Packaged Goods: Escaping the Consolidation Mentality
The Power of the Post-Recession Consumer
Values vs. Value
Forecasting the Winners in Luxury’s Slow Recovery
Knockoffs Come of Age
Inside the Kraft Foods Transformation
2. Consumer Products: Some Brands Win
A Breakaway Opportunity for “Inferior” Products
Who Is Your Next Customer?
Partners at the Point of Sale
Big Impact in a Small Format
Making the Most of Customers
A 21st-Century Approach to Product Launches
How to Slim Down a Brand Portfolio
Getting the Most from the “Feet on the Street”
Beware the Product Death Cycle
The Core’s Competence
The Superpremium Premium
RFID: Thinking Outside the Closed Loop
