strategy+business: Corporate Strategies and News Articles on Global Business, Management, Competition and Marketing

Consumer Products Archive

  • November 24, 2009

    Catering to Nervous Customers

    by Matt Palmquist
    In industries that offer necessary but often undesirable services, managers must strive to understand how their services affect the stress levels of their customers.
  • August 27, 2009

    Knockoffs Come of Age

    by Edward Tse, Kevin Ma, and Yu Huang
    Once associated with pirated goods, China’s shan zhai companies have become competitive players, even in mature industries.
  • August 27, 2009

    Inside the Kraft Foods Transformation

    by Chairman and CEO Irene Rosenfeld
    Eleven of the top leaders from the largest food and beverage company in the U.S. talk about their three-year turnaround and their campaign to reorganize for growth.
  • June 2, 2009

    The Promise of In-market Innovation

    by Alexander Kandybin, Surbhee Grover, and Nami Soejima
    A new strategy recommends putting out new products in large volume and letting the marketplace — not focus groups — separate winners from losers.
  • April 7, 2009

    Convincing Consumers to Spend Again

    by William J. Holstein
    In a brutal sales environment, retailers and manufacturers, led by the auto industry, are finding that smarter marketing — not better products — may be the best way to a customer’s heart.