strategy+business: Corporate Strategies and News Articles on Global Business, Management, Competition and Marketing

Consumer Products Archive

  • November 22, 2011

    Making Customer Segmentation Deliver

    by Corey Yulinsky
    As the ability to gather sophisticated data grows, here’s a four-step process for making segmentation drive improved performance.
  • November 7, 2011

    How Coca-Cola Manages 90 Emerging Markets

    by William J. Holstein
    The world’s largest beverage company has delegated major decision making to individual markets, but it maintains its global brand strategy through collaborative practices.
  • August 23, 2011

    Competing for the Global Middle Class

    by Edward Tse, Bill Russo, and Ronald Haddock
    Three types of companies are jockeying for position in emerging economies, seeking to capture the loyalty of billions of new consumers.
  • August 8, 2011

    The New Web of World Trade

    by Joe Saddi, Karim Sabbagh, and Richard Shediac
    The Gulf economies of the Middle East are forming partnerships with other emerging markets, redefining the ancient trade routes that once linked East and West.
  • June 6, 2011

    M&A in the New CPG Strategy

    by J. Neely, Paul Leinwand, and Amit Misra
    For consumer products companies seeking acquisition targets, the game-changing deals are those that bring more coherence.
  • June 6, 2011

    Consumer Packaged Goods: Escaping the Consolidation Mentality

    by Steffen Lauster, Elisabeth Hartley, and Samrat Sharma
    Holding fast to the two myths that have long dominated strategy in consumer-oriented industries — that bigger companies win, and that one or two players control every product category — can get a firm into trouble. A capabilities-driven strategy can provide a better path to profit.
  • May 30, 2011

    Next-Generation Product Development

    by Barry Jaruzelski, Richard Holman, and Omar Daud
    Combining agile up-front processes with a lean approach to the back end can help companies outperform the competition.
  • May 2, 2011

    The Virtual Fitting Room

    by Annette Kramer
    As simulation technologies transform the apparel shopping experience, retailers must decide how rapidly to embrace innovation. The Fits.me story demonstrates how challenging — and rewarding — an Internet marketing strategy can be.
  • February 22, 2011

    The M-Commerce Challenge to Retail

    by Matt Anderson, Nick Buckner, and Stefan Eikelmann
    As smartphones change shopping, merchants face a stark choice: Fall in behind their newly enabled consumers or fall behind altogether.
  • February 22, 2011

    The Power of the Post-Recession Consumer

    by John Gerzema and Michael D'Antonio
    An analysis of attitudes and spending reveals a return to traditional values, driven by consumers searching for quality, affordability, and connection.
  • February 22, 2011

    Values vs. Value

    by Timothy Devinney, Pat Auger, and Giana M. Eckhardt
    New research revealing a disparity between what shoppers say and what they do debunks the myth of the ethical consumer.
  • February 22, 2011

    The Coming Wave of “Social Apponomics”

    by Matt Anderson, Henning Hagen, and Gregor Harter
    The secret to profitability on the Internet has finally arrived in an innovative blend of social media, Web mobility, and creative e-commerce applications.