strategy+business: Corporate Strategies and News Articles on Global Business, Management, Competition and Marketing

Consumer Products Archive

  • November 27, 2012

    Kicking the Sales Promotion Habit

    by David Ganiear and Karla Martin
    Addiction to discounts is costly for retailers, but in moderation, promotions can boost profits and brand value.
  • October 1, 2012

    “I’m Still Standing,” Say Consumers

    by Thom Blischok, Nicholas Hodson, and Christopher Perrigo
    This year’s holiday retail outlook suggests that shopping patterns created during the recession are becoming permanent, but there are still reasons for retailers to celebrate.
  • August 28, 2012

    The Thought Leader Interview: Douglas Conant

    by Art Kleiner
    The coauthor of TouchPoints and former CEO of Campbell Soup Company explains how executives build their company’s capabilities by connecting with people more effectively.
  • May 29, 2012

    Rethinking the Product Launch

    by Max Cuellar, Leslie Moeller, and Heberto Molina
    Your customer value proposition is the key to organic growth — for a fast-food chain like Wendy’s, or for any other consumer business.
  • May 14, 2012

    The Case for the Brand Ideal

    by Jim Stengel
    Behind many a successful product, there’s a sharply focused intention to improve lives.
  • May 7, 2012

    How Ikea Reassembled Its Growth Strategy

    by Deniz Caglar, Marco Kesteloo, and Art Kleiner
    During the Great Recession, this iconic Swedish furniture company developed a new way to expand: cutting costs while increasing customer loyalty.