COVID-19 has highlighted the importance of keeping patients, families, and caregivers informed and connected, and of valuing them as co-creators in building the future of healthcare delivery.

Revising strategies will help businesses to emerge stronger from COVID-19.

As shoppers show how quickly they can adapt to external shocks, retailers will need to radically reconfigure their business models.

COVID-19 is forcing companies to leverage digital experiences rather than rely on traditional face-to-face models of engagement, but the change requires ramping up investments and reimagining operating models.

Many companies achieve early wins with separate transformational efforts, then stall. But if combined and enhanced using “return on experience,” or ROX, measures, these two programs can unlock each other’s potential.

Brand manufacturers and retailers will have to work together in response to long-lasting shifts in consumer behavior produced by COVID-19.

COVID-19 has prompted so many changes in people’s needs and preferences that consumer packaged goods companies need to take a fresh look at their offerings.

Companies that prioritize innovation and care in redesigning customer experiences will be best positioned to stay ahead of shifting consumer preferences.

In an industry driven and sustained by trust, the pandemic has brought both challenges and opportunities for customer and employee experience.

As workplaces, customer behaviors, and economic conditions continue to change in response to COVID-19, companies should focus on three key actions.

Whether shoppers are in the store, at the curb, or at home, retailers can capitalize on the new realities of consumption.

B2B companies can use the COVID-19 crisis as an opportunity to reevalute what clients and stakeholders need, and accelerate products and services that will better serve them.

The pandemic is forcing companies to focus on experiences their clients expect, while mobilizing them to accelerate product and service innovation.

Companies will have to understand consumers in the context of the crisis and optimize experiences to earn their confidence.

As the novel coronavirus forces people into a digital-only way of life, it’s important for businesses to infuse virtual experiences with a human touch.

How do you keep — and deepen — your vital connection to consumers at this most critical time? Here are six practices to guide you.