Artificial intelligence could soon deliver sports commentary customized to a viewer’s preferences. And if robots can learn to do this sort of talking, the applications could be far-reaching.

What it means for healthcare companies to serve patients effectively is changing. Here’s how understanding and transforming your culture can help you get there.

Businesses have realized the importance of building an outside-in culture. Now chief marketing officers have an opportunity to lead by engaging their C-suite colleagues in the change.

The metric was useful in simpler times, when companies were beginning to understand the importance of customer experience. But it’s time to replace it.

Voice-assisted devices will revolutionize the financial-services industry by providing customers with on-demand service and by helping banks reduce costs.

Make sure you understand “return on experience” — the new way of tracking the results of your investments in customer and employee experiences — and how to implement it.

Consumers have more power over your company’s success or failure than ever before, and it’s time for a new metric that captures the return on your investment in them.

Online brands are opening brick-and-mortar shops, using technology and data-driven customer insights to transform the in-store experience.