High-profile companies that frequently use consumer data are targets, and negative effects linger for years.
- s+b BlogsIn the era of social media and big data, maintaining consumer relationships is a lot trickier than it used to be.
- s+b BlogsA subtle suggestion from management can positively influence employee behavior, but a heavy-handed approach is likely to backfire.
- s+b BlogsAlthough crowdfunding has been hailed as a brilliant new tool for edgy entrepreneurs, Internet investors tend to back safer, less groundbreaking products.
- s+b BlogsAs business and technology strategies become more integrated, companies need an IT manager who can watch the bottom line and communicate, as well as do the hard coding.
- s+b BlogsAn informal social media style can backfire on an unknown company or boost trust among an audience that is already familiar with the firm.
- s+b BlogsCompanies around the world need a comprehensive plan in place to ensure that critical business can still get done in the case of a prolonged Web outage.
- s+b BlogsCEOs who fly planes in their spare time take on risks and seek out new experiences, traits that lead them to preside over firms with better innovation outcomes.
- s+b BlogsYoung firms are valued significantly higher and attract more financing after their founders relinquish some power.
- s+b BlogsUpstart firms that want to break into an established sector often must collaborate with the very power brokers they seek to unseat.
- s+b BlogsTraditional marketing tends toward rigidity and long-range planning, but firms must break out of this framework to exploit unexpected, one-off events.
- s+b BlogsInvestors appreciate hearing about a new CEO’s strategic vision, and they respond by bidding up the stock price.
- s+b BlogsCompanies that receive awards for product design see an immediate uptick in stock price.
- s+b BlogsPopular commercials aired during the big game can drive up a firm’s stock price, but only if the brand is relatively unknown or has a flagging reputation.
- s+b BlogsActivist groups’ ideological stance, as well as a company’s own characteristics, shape the types of strategies used to effect change.
- s+b BlogsConsumers who use mobile apps tend to make more-frequent purchases, spend less per transaction, and return items more often than those who don’t.
- s+b BlogsAlthough manufacturers can derive some short-term benefits from unauthorized retailers, outright bootlegging is harmful to profits and reputation.
- s+b BlogsFor companies, sustaining a consistently high level of performance requires unique capabilities that may differ sharply from the strategies they used to succeed in the first place.
- s+b BlogsProfit warnings not only hurt a company’s domestic rivals, but also international competitors, and can cause industry-wide investor skittishness.