Consumers’ bonds with brand characters are much like trusted friendships. And when that old pal gets a makeover, certain consumers will be resistant to the change.
- s+b BlogsA subtle suggestion from management can positively influence employee behavior, but a heavy-handed approach is likely to backfire.
- s+b BlogsAlthough crowdfunding has been hailed as a brilliant new tool for edgy entrepreneurs, Internet investors tend to back safer, less groundbreaking products.
- s+b BlogsAs business and technology strategies become more integrated, companies need an IT manager who can watch the bottom line and communicate, as well as do the hard coding.
- s+b BlogsAn informal social media style can backfire on an unknown company or boost trust among an audience that is already familiar with the firm.
- s+b BlogsCompanies around the world need a comprehensive plan in place to ensure that critical business can still get done in the case of a prolonged Web outage.
- s+b BlogsCEOs who fly planes in their spare time take on risks and seek out new experiences, traits that lead them to preside over firms with better innovation outcomes.
- s+b BlogsYoung firms are valued significantly higher and attract more financing after their founders relinquish some power.
- s+b BlogsUpstart firms that want to break into an established sector often must collaborate with the very power brokers they seek to unseat.
- s+b BlogsTraditional marketing tends toward rigidity and long-range planning, but firms must break out of this framework to exploit unexpected, one-off events.
- s+b BlogsInvestors appreciate hearing about a new CEO’s strategic vision, and they respond by bidding up the stock price.
- s+b BlogsCompanies that receive awards for product design see an immediate uptick in stock price.
- s+b BlogsPopular commercials aired during the big game can drive up a firm’s stock price, but only if the brand is relatively unknown or has a flagging reputation.
- s+b BlogsActivist groups’ ideological stance, as well as a company’s own characteristics, shape the types of strategies used to effect change.
- s+b BlogsConsumers who use mobile apps tend to make more-frequent purchases, spend less per transaction, and return items more often than those who don’t.
- s+b BlogsAlthough manufacturers can derive some short-term benefits from unauthorized retailers, outright bootlegging is harmful to profits and reputation.
- s+b BlogsFor companies, sustaining a consistently high level of performance requires unique capabilities that may differ sharply from the strategies they used to succeed in the first place.
- s+b BlogsProfit warnings not only hurt a company’s domestic rivals, but also international competitors, and can cause industry-wide investor skittishness.
- s+b BlogsThe number of women presiding over large companies still lags far behind men, yet the firms they lead tend to be more risk averse and more profitable over the long term.