Consultant and author Tim Halloran thinks it’s time to inject some romance into brand marketing.
s+b Blogs: Business Literature
- According to the authors of The Decoded Company, it’s time to know your employees better than your customers.
- Steve Yastrow says improvisation is a far more effective sales tool than the hackneyed pitch—but there are limitations.
- If the authors of Does Capitalism Have a Future? are right, this year’s WEF attendees should take a hard look at business as usual.
- Former Tyco CEO Dennis Kozlowski paid an unjustly high price for the crime of losing perspective, according to a new book by Catherine S. Neal.
- A study guide for aspiring gurus.
- Successful collaborations create transformational value, according to BP executive Luc Bardin.
- A new biography of Apple design chief Jony Ive offers valuable lessons to leaders seeking to develop strategic capabilities.
- In The Circle, novelist Dave Eggers creates a techno-dystopia that does a better job of driving home the dangers of digitization than any nonfiction polemic to date.
- Harvard Business School professor Anita Elberse argues that making a few big gambles may be a safer long-term strategy than sticking to small investments.
- Mark Hatch, the CEO of TechShop, is betting that the new wave of high-tech DIY will bolster innovation and the growth of this nascent industry.
- According to scholar Maurizio Viroli, leaders cited The Prince as a rationale for unethical behavior for far too long. Accomplish something great instead.
- Tom and David Kelley of IDEO show readers how to channel the creativity they never knew they had.
- Journalist and author Rose George recounts her voyage on a container ship, transporting goods across the globe.
- Edgar Schein can teach you to be a better helper and more effective questioner—skills that are essential to your leadership success.
- Adam Penenberg’s new book examines how video games are being used to enhance organizations and improve lives.
- In his new book, John Weir Close recounts the modern era of hostile takeovers.
- How G Adventures’s founder Bruce Poon Tip built a successful business by following his bliss.
- How the “vocal silence” used to communicate professorial mores at HBS can make a difference at your company.
- Disney legend Marty Sklar’s new memoir-cum-business book offers great backstage stories—and insights for leaders.
- Nobel Prize–winning economist Edmund Phelps argues that innovation and the prosperity it engenders are a function of our values.
- Honest Tea founders Seth Goldman and Barry Nalebuff explain—graphically—how they brewed up a successful company.
- Ty Montague adds a useful twist to corporate storytelling.
- Ori Brafman and Judah Pollack explain why a little distraction can lead to business innovation.
- Rita Gunther McGrath helps you determine how ready you are for an accelerated business lifecycle.
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