In mature product categories, the top companies usually compete fiercely for one another’s customers. But they might be better off focusing on the fringe consumers who haven’t yet picked a side.
s+b Blogs: Recent Research
- The rise of Web 2.0 platforms and social media programs has the potential to enhance the way colleagues collaborate, but old work habits die hard.
- Appealing to the cultural and economic specifics of a foreign market is the key to getting consumers to shop more frequently and spend more.
- When hiring CEOs, companies appear to focus on interpersonal skills while overlooking the candidate’s capacity to get the job done.
- A large proportion of shareholder proposals contested by firms receive support from other investors when put to a vote.
- Companies might want to rethink the storied model of charging less up front to get more down the line — especially as e-commerce offers consumers ever greater flexibility, information, and selection.
- Executives who accumulate international know-how are no more likely than others to advance their career at multinational companies.
- Number crunching can be valuable for firms exploiting their existing resources, but can backfire for companies seeking to branch out with new products or services.
- Manufacturing and service firms differ in their approach to domestic and international philanthropy.
- Physical separation among coworkers isn’t necessarily an obstacle to innovative collaboration, and other types of breathing room may actually help productivity.
- Working with the same firms over and over again may boost a company’s revenue, but it can be costly.
- In most cases, when managers joke with their employees, it’s no laughing matter.
- E-tailers create sponsored ads in a bid to attract online consumers, but lower-cost improvements to search placement can be more profitable.
- Large U.S. firms with a sustainability program see an uptick in financial performance and have a positive impact on the environment around them.
- Creating a company-wide culture that prizes sensitive brand, process, innovation, and database information is the key to extracting value from proprietary jewels without giving them away.
- When companies are run by co-CEOs, sharing power equally doesn’t necessarily translate into better results.
- Large U.S. firms react to competition from high-quality foreign importers by investing more in their own R&D efforts and producing more patents.
- Working in a supportive environment boosts LGB employees’ belief that they are living up to their professional aspirations.
- Despite privacy concerns, businesses can benefit from including personalized information about potential customers in their email advertising appeals.
- Forward-looking companies used the recent recession as an opportunity to restructure their workforce through a combination of hiring, layoffs, and training.
- The key to selling products to an ethnically diverse audience may not be as obvious as you think.
- Companies can turn consumers into active online volunteers who offer consistently valuable input on existing and yet-to-be-designed products.
- A new study finds that despite progress on gender equity, there seems to be an implicit quota on women holding senior positions at large companies.
- Employee self-control and subtle prompts from employers can turn the hours spent getting to and from the office into productive time.
- A study describes how companies can adopt a flexible innovation strategy that is responsive to changes in rapidly shifting markets.
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