When market share is concentrated among a few companies, they advertise more. But that dynamic could actually benefit the competition.
s+b Blogs: Recent Research
- Analysts often discourage risky expansions into developing markets, but three distinct strategies have been associated with success.
- Many corporations reduced their investments in sustainable initiatives during the recent recession — but some relatively high-performing firms actually increased their long-term commitment to CSR.
- Online peer-based fundraising tools have the potential to disrupt traditional investing models, but entrepreneurs and investors must overcome existing cultural and government barriers.
- Firms on the forefront of innovation often concentrate on introducing new products to younger consumers, but an aging population gives companies fresh opportunities as well.
- Employees who get injured or sick on the job are returning to work much sooner than they did in the past, but companies have varied reasons for accommodating their injured workers.
- CIOs are staying longer in their jobs, another sign that supply chain management is becoming more vital to large companies.
- Working fathers are placing more importance on their familial obligations, and companies must react to this societal shift.
- Attracting new employees and doing right by its current workforce aren’t the only factors that lead a company to adopt LGBT-friendly HR policies.
- When their profit goals differ, fiercely competitive firms may decide to collaborate with each other on complementary offerings.
- Managers of startup companies should carefully balance their goals of expansion against the reality of cutbacks and downsizing.
- Product returns are typically seen as a necessary headache and a cost drain. But companies can use their return policies to enhance customer loyalty and increase profits.
- Online consumer reviews of new products are more than just word of mouth — they also can provide companies with early (and free) advice on how to improve products.
- The streamlining of corporate operations is usually executive-led, but engaging frontline employees is crucial to genuine reform.
- Although supervisors profess to have stores’ closing routines under control, consumers and employees alike bemoan the lack of consistency in related management policies.
- Companies can significantly influence the media visibility of their CEO with certain kinds of press releases — but having a prominent CEO can also work to shareholders’ detriment.
- When it comes to corporate multiculturalism, it’s the relationship between an ethnically diverse board and its CEO that makes the biggest difference for leading firms.
- Firms can best accommodate employees with disabilities by delegating authority to their immediate supervisors and providing clear instructions in the HR manual on how to handle workers’ individual needs.
- Contrary to the popular notion that consumers care for the products they own, people are more likely to act recklessly toward certain items when a more appealing upgrade reaches the market.
- The success of projects involving several stakeholders can depend on achieving the right balance of internal and external contributions.
- Courting investors with expertise in foreign markets can provide companies with a crucial, but often overlooked, advantage in pulling off international M&A deals.
- If firms become mired in the successful practices that got them to where they are, they may stop looking for new ways to exploit resources and opportunities.
- Your next innovation breakthrough probably won’t come from social media.
- Customer service websites can help B2B firms keep their costs down, but they must invest in traditional hotlines and tech support to satisfy their neediest clients.
- Conventional wisdom suggests that delays during the new product development cycle can hinder a project, or even kill it entirely. It’s time to rethink this narrow outlook.
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