Strategy Talk: What’s Wrong with Cross-Selling, Anyway?
Your strategy should turn customers into “cross-buyers” of your products and services.
s+b Blogs
Two Simple Concepts for Satisfying Customers
Get to know your highest-volume customers, and fill the satisfaction gaps that they won’t tell you about.
It’s Time to Change Your Strategy on Hiring Women
Recruiting experienced female talent can feel like a frustrating game of hide-and-seek.
The Downside of the Gig Economy
A vast shortage of truckers reveals what’s wrong with relying on independent contractors.
How to Accelerate Learning on Your Team
The key to designing better, faster feedback systems.
The Perils and Promise of Working at Home
The lessons behind that viral BBC interview.
Why Artificial Intelligence Needs Some Emotional Intelligence
Robots are becoming chefs, and software is our new chauffeur, but their capacity for empathy leaves something to be desired.
Nir Eyal’s Required Reading
The author of Hooked recommends four books for the leaders of consumer companies seeking to create habit-forming products and services.
Three Questions Shape the Prospects of Alphabet’s Waymo
Google vaulted from nowhere to grab the lead in driverless cars, but Waymo aims to win the race.
Should Robots Pay Their Fair Share?
If machines and software are going to take over the jobs of humans, we may need them to fund our society.
The Caring Leader
There’s a hard-headed business case for expressing concern about employees’ well-being.
Turn a Growth Bump into a Boon
Traditional marketing tends toward rigidity and long-range planning, but firms must break out of this framework to exploit unexpected, one-off events.
Two Simple Concepts for Better Leadership
Learn to operate from two observation points simultaneously and to outsource at home.
How Strategy Talk Creates Value
Investors appreciate hearing about a new CEO’s strategic vision, and they respond by bidding up the stock price.
You May Be Part of a Global Supply Chain
All sorts of U.S. industries, including education and car manufacturing, sell their products and services to international customers.
Return on Design
Companies that receive awards for product design see an immediate uptick in stock price.Susan David’s Required Reading
The author of Emotional Agility recommends four books that leaders can read to better understand and harness their own and others’ emotions.How to Build a Connected Workforce
Technology can help, but the key is to focus on interdependence and a common language.
The Imperfect Job Market
The persistence of shortages in a range of industries indicates the market is far from efficient.
Reframing Failure
We all fail at some point in our careers. The trick is to use it to your advantage.
Ralph Lauren’s Short-Lived Outsider CEO
Leaders who come in with a mandate for driving change often run into obstacles.
Women, Play the Long Game
Why working mothers need to think like chess masters.
Doing the Super Bowl Ad Math
Popular commercials aired during the big game can drive up a firm’s stock price, but only if the brand is relatively unknown or has a flagging reputation.
A Better Way to Engage Your Board on Strategy
Shaping strategy should be an ongoing team effort of the CEO and directors, not just an annual exercise.
Us versus Them: Reframing Resistance to Change
How to bridge the gap between those who champion transformation and those who challenge it.
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