The service sector needs to break away from old manufacturing-oriented habits and build great consumer experiences into every facet of its business model.
- Being recognized as an international brand is usually a decided competitive advantage. But some markets and certain consumers prefer local firms.October 20, 2016 by Matt Palmquist
- When a product loses consumer appeal, it’s usually because the company’s support system has broken down.October 19, 2016 by Rodger Howell
- Target is the latest retailer to double down on mini versions of its stores — and hopes to avoid others’ pitfalls.October 18, 2016 by Michelle Gerdes
- Lasting confidence in a company is built one customer interaction at a time.October 17, 2016 by Eric J. McNulty
- Customers who don’t hit the target to qualify for a reward are apt to hold it against the company and make fewer subsequent purchases.October 13, 2016 by Matt Palmquist
- Starbucks undergoes a media makeover.October 10, 2016 by Peter Lauria
- In mature product categories, the top companies usually compete fiercely for one another’s customers. But they might be better off focusing on the fringe consumers who haven’t yet picked a side.August 25, 2016 by Matt Palmquist
- Appealing to the cultural and economic specifics of a foreign market is the key to getting consumers to shop more frequently and spend more.August 11, 2016 by Matt Palmquist
- The high-end grocery company is using its newly formed 365 chain to experiment with new business practices.July 29, 2016 by Michelle Gerdes
- Can a controversial dating site regain trust by rebranding itself?July 20, 2016 by Michelle Gerdes
- Budgets for online video programming are growing, at the expense of television advertising.July 7, 2016 by Catharine P. Taylor
- It shouldn’t be surprising that the storied food company brought in a healthcare executive as its next leader.June 29, 2016 by Michelle Gerdes
- In order to build engagement and loyalty in a climate of intense competition and distraction, media companies have to understand their customers, viewers, and readers as fans.June 7, 2016 by Erin Reilly
- The firm’s CEO explains how the global agency is deploying its resources to connect effectively with clients and consumers across industry and geographic borders.
- Creating a company-wide culture that prizes sensitive brand, process, innovation, and database information is the key to extracting value from proprietary jewels without giving them away.May 12, 2016 by Matt Palmquist
- The Canadian telecom giant transformed its business by adopting a clear, stable approach to strategy and culture.August 31, 2015 by John Izzo
- The sportswear giant’s embrace of its heritage shows how reconnecting with the past can inspire a company’s future. See also “The History Behind Adidas’s Success – In Pictures.”
- Before industrial companies sell assets, they must understand the motivations of the full array of potential buyers, especially those emerging in the East.
- Platforms like Apple Pay and Google Wallet will need to ensure a seamless and secure experience for merchants and consumers.August 6, 2015 by Kevin Grieve
- The beverage alcohol world is ripe for disruption, and distributors who are willing to navigate the industry’s hurdles will find opportunities for growth.
- This technology company almost died of financial hubris, but its behind-the-scenes resurrection proves there’s sometimes a fine line between winning and losing.July 13, 2015 by Daniel Gross
- As growth in e-commerce slows, physical stores have an opportunity to attract customers to their doors.July 7, 2015 by Shellie Karabell
- “Brand sacrifice” means companies, not consumers, feel the pain.June 29, 2015 by Eric J. McNulty
- Contrary to the popular notion that consumers care for the products they own, people are more likely to act recklessly toward certain items when a more appealing upgrade reaches the market.June 4, 2015 by Matt Palmquist
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