- The dean of Berkeley's School of Information Management and Systems foresees a world in which everything is negotiable.
- To pick the winners, look for a commitment to breakthrough innovation.
- Forget all the hype about "tailored marketing" on the Internet. The Web is just as likely to drive a wedge between retailers and their customers as it is to bring them closer.October 1, 1999 by Victoria Griffith
- How do you mobilize your company for rapid change? The Action Lab catalyzes "out of the box" thinking-and empowers the company to act.
- Welcome to the new era — where companies are known by their innovative channels, not their commoditized products.
- A great airport fuel regional economic growth. But if you build it, will they come? Only if you build it the right way.
- In an industry of mega-mergers, one company has grown by taking smaller bites - and it has thrived.July 1, 1999 by Lawrence M. Fisher
- In the end, an e-business is just another business.July 1, 1999 by Jeffrey F. Rayport
- No one ever said enterprise resource planning was easy. Here's how to make it work - on time and under budget.
- Can a consumer product be launched globally in a short time? It can if sufficient resources and time are allocated to planning the effort.April 1, 1999 by Glenn Rifkin
- Multinationals need a disciplined approach to selling in emerging markets. They can't launch consumer products with a scattershot approach.April 1, 1999 by James A. Gingrich
- Joint ventures can hold the key to expanding globally, introducing new product lines and leveraging brand capital. But it takes good relationships - and patience.April 1, 1999 by Lawrence M. Fisher
- By eliminating expertise-oriented overhead and improving the productivity of knowledge workers, companies can reduce costs significantly.
- What entertainment companies must do to profitably capture audiences.January 1, 1999 by Michael J. Wolf
- The business of selling cars is changing. New competitive rules will apply. With these changes comes a shift in power.
- October 1, 1998 by Lawrence M. Fisher
- Consumers have learned in the past few years to buy books over the Internet, computers over the phone and financial products at the supermarket. Coming soon: a new way to buy and sell health-care benefits.
- Though more known for his legendary publicity stunts, Richard Branson has led Virgin Group to success with a singular, flamboyant style. Learn the secret of how he tackles the big bad wolves of many industries.October 1, 1998 by Glenn Rifkin
- To really serve customers requires a deep understanding of their needs. It also requires customization, personalization and empathy.
- What is the best way to move into a new market? If you do not have a first-in advantage, attack the one who does.
- Blur: The Speed of Change in the Connected Economy by Stan Davis and Christopher Meyer (265 pages, Addison-Wesley, 1998)July 1, 1998 by Stuart Crainer
- April 1, 1998 by Joel Kurtzman
- In commodity-goods markets, price is usually the only differentiator. But if you can brand those goods and bundle them with services, even bricks and sand can command premium prices. Here is how to turn commodities into branded goods.
All articles tagged: pricing
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