- In mature product categories, the top companies usually compete fiercely for one another’s customers. But they might be better off focusing on the fringe consumers who haven’t yet picked a side.
- Appealing to the cultural and economic specifics of a foreign market is the key to getting consumers to shop more frequently and spend more.August 11, 2016 by Matt Palmquist
- Companies might want to rethink the storied model of charging less up front to get more down the line — especially as e-commerce offers consumers ever greater flexibility, information, and selection.July 21, 2016 by Matt Palmquist
- Can a controversial dating site regain trust by rebranding itself?July 20, 2016 by Michelle Gerdes
- Don’t assume the new entrant in your market is a disruption. Learn to recognize different types of threats and design the best strategic response.July 18, 2016 by Alexander Kandybin
- Budgets for online video programming are growing, at the expense of television advertising.July 7, 2016 by Catharine P. Taylor
- The company’s top marketing executive describes the social network’s ambitious efforts to forge enduring and meaningful relationships — with employees, industry partners, and everyone else on Earth.
- In order to build engagement and loyalty in a climate of intense competition and distraction, media companies have to understand their customers, viewers, and readers as fans.June 7, 2016 by Erin Reilly
- Four strategies that work in this dynamic new world.
- The firm’s CEO explains how the global agency is deploying its resources to connect effectively with clients and consumers across industry and geographic borders.
- Entertainment and media companies can tap into many pockets of growth and opportunity. Our intensive analysis of five shifts roiling the industry can help you identify them.
- Now is the time for advertising to start experimenting with technology that can create immersive brand experiences.May 23, 2016 by Catharine P. Taylor
- In Small Data, Martin Lindstrom recounts his adventures in brand building.May 11, 2016 by Theodore Kinni
- The key to selling products to an ethnically diverse audience may not be as obvious as you think.March 31, 2016 by Matt Palmquist
- More companies — in a variety of industries — are acquiring digital agencies, reflecting the marriage of technology and marketing.March 16, 2016 by Catharine P. Taylor
- A new history of con artists finds that both scams and legitimate marketing appeal to the same set of human instincts.March 2, 2016 by Nancy A. Nichols
- Companies can maximize their investments in Web analytics if they focus tightly on priorities, layer human intelligence on top of smart technology, and enlist senior management to lead the charge.January 14, 2016 by Matt Palmquist
- As s+b marks 20 years of publication, we look back (and forward) to reflect on the themes, people, and ideas that have animated two decades of original thinking. This photo gallery is part of the series of blog posts “Celebrating Two Decades of s+b.”December 14, 2015
- Despite the bad press about spending-based rewards programs, companies and consumers can both benefit if firms are willing to give up a small amount of revenue.December 10, 2015 by Matt PalmquistRelated tags: marketing
- Our annual review of the year’s best business books. See also Best Business Books 2015 — in Pictures.November 2, 2015 by Daniel Gross
All articles tagged: marketing
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