- In order to build engagement and loyalty in a climate of intense competition and distraction, media companies have to understand their customers, viewers, and readers as fans.
- Four strategies that work in this dynamic new world.
- The firm’s CEO explains how the global agency is deploying its resources to connect effectively with clients and consumers across industry and geographic borders.
- Entertainment and media companies can tap into many pockets of growth and opportunity. Our intensive analysis of five shifts roiling the industry can help you identify them.
- Now is the time for advertising to start experimenting with technology that can create immersive brand experiences.May 23, 2016 by Catharine P. Taylor
- In Small Data, Martin Lindstrom recounts his adventures in brand building.May 11, 2016 by Theodore Kinni
- The key to selling products to an ethnically diverse audience may not be as obvious as you think.March 31, 2016 by Matt Palmquist
- More companies — in a variety of industries — are acquiring digital agencies, reflecting the marriage of technology and marketing.March 16, 2016 by Catharine P. Taylor
- A new history of con artists finds that both scams and legitimate marketing appeal to the same set of human instincts.March 2, 2016 by Nancy A. Nichols
- Companies can maximize their investments in Web analytics if they focus tightly on priorities, layer human intelligence on top of smart technology, and enlist senior management to lead the charge.January 14, 2016 by Matt Palmquist
- As s+b marks 20 years of publication, we look back (and forward) to reflect on the themes, people, and ideas that have animated two decades of original thinking. This photo gallery is part of the series of blog posts “Celebrating Two Decades of s+b.”December 14, 2015
- Despite the bad press about spending-based rewards programs, companies and consumers can both benefit if firms are willing to give up a small amount of revenue.December 10, 2015 by Matt PalmquistRelated tags: marketing
- Our annual review of the year’s best business books. See also Best Business Books 2015 — in Pictures.November 2, 2015 by Daniel Gross
All articles tagged: marketing
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Elsewhere in s+b
- by Ulrich Störk, Nadia Kubis, and Art Kleiner
- by Jesse Sostrin
- by Miles Everson, John Sviokla, and Kelly Barnes