Ronald Heifetz, coauthor, with Marty Linsky and Alexander Grashow, of The Practice of Adaptive Leadership: Tools and Tactics for Changing Your Organization and the World, introduces a lesson in leadership from Inside Coca-Cola: A CEO’s Life Story of Building the World’s Most Popular Brand, by Neville Isdell with David Beasley.
- Four steps to implementing a shared-services model to capture scale and develop advanced capabilities.
- Every company can compare its brand value to that of its competitors based on a readily available scale: Facebook “likes,” adjusted for company revenue.
- November 22, 2011
- Marketing ReenvisionedNovember 22, 2011 by Catharine P. Taylor
- The Battle for Management’s FutureNovember 22, 2011 by David K. Hurst
- As the ability to gather sophisticated data grows, here’s a four-step process for making segmentation drive improved performance.November 22, 2011 by Corey Yulinsky
- Dazong Wang, CEO of one of China’s largest automakers, discusses how auto companies will keep pace with Chinese consumers’ appetite for cars.November 22, 2011 by Sheridan Prasso
- The world’s largest beverage company has delegated major decision making to individual markets, but it maintains its global brand strategy through collaborative practices.November 7, 2011 by William J. Holstein
- Cultural associations can really help — or hurt.October 28, 2011
- Branded mobile applications can spark interest in new product categories.October 21, 2011
- Theodore Kinni, coauthor of Be Our Guest: Perfecting the Art of Customer Service, introduces a lesson in creating product-based customer experiences from The Method Method: 7 Obsessions That Helped Our Scrappy Start-Up Turn an Industry Upside Down, by Eric Ryan and Adam Lowry, with Lucas Conley.September 1, 2011
- Many multinational business models are no longer relevant. Skillful companies can integrate three strategies — customization, competencies, and arbitrage — into a better form of organization.
- The outlook for manufacturers and suppliers may be bullish, but a new survey shows that industry executives see big challenges ahead.
- Holding fast to the two myths that have long dominated strategy in consumer-oriented industries — that bigger companies win, and that one or two players control every product category — can get a firm into trouble. A capabilities-driven strategy can provide a better path to profit.
- For consumer products companies seeking acquisition targets, the game-changing deals are those that bring more coherence.
- The CEO of this nimble cosmetics company explains the advantages of a small size and a coherent strategy.June 6, 2011 by James Marino
- Three factors — favorability, originality, and clarity — determine a product’s identity.June 3, 2011
- Reed K. Holden, coauthor, with Mark R. Burton, of Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table, introduces a lesson in taking on market leaders from Killing Giants: 10 Strategies to Topple the Goliath in Your Industry, by Stephen Denny.June 3, 2011
- A new survey of U.S.-based automotive executives shows they are optimistic about their own companies — but pessimistic about the auto industry’s prospects at large.
- To reduce bad-mouthing by disgruntled customers, especially online, companies have to help the aggrieved party move on.March 11, 2011
- An analysis of attitudes and spending reveals a return to traditional values, driven by consumers searching for quality, affordability, and connection.
- As smartphones change shopping, merchants face a stark choice: Fall in behind their newly enabled consumers or fall behind altogether.
- People’s buying patterns fluctuate, depending on when their paycheck arrives.January 7, 2011
- Even successful public relations is no longer enough to protect a company’s reputation.
All articles tagged: brand
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