To celebrate a decade and a half of publication, we asked the s+b editors to look back and choose the articles that have had the greatest impact.
- The CEO of HCL Technologies describes how he focused his company on growth by engaging staff in unprecedented ways.
- Retailers are courting the next generation of aspirational buyers.
- Advertisements can subconsciously condition consumers to associate products with a certain feeling, which can affect the decision to buy.August 24, 2010 by Matt Palmquist
- A review of Smart Growth, by Edward D. Hess.August 24, 2010 by David K. Hurst
- As reform legislation makes the U.S. healthcare industry more consumer-centric, companies will need to change their business models and add new capabilities.
- The oil majors hope to make major money in natural gas, but can they learn to operate two distinct types of businesses under one roof?
- Rather than seek increased revenues and profits by expanding products and markets, companies should follow a seven-step strategy for achieving more with less.
- Consumers are becoming more suspicious of traditional branding. Here are five steps to regain their trust.
- A company’s culture can have an effect on the quantity and quality of the new products it develops.July 2, 2010
- Ken Blanchard, coauthor of Raving Fans: A Revolutionary Approach to Customer Service, introduces a passage about how great customer service builds brands and loyalty from Delivering Happiness: A Path to Profits, Passion, and Purpose, by Tony Hsieh.July 1, 2010
- Edward Landry, coauthor of The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI, introduces a passage on how analytics create competitive advantage from The Deciding Factor: The Power of Analytics to Make Every Decision a Winner, by Larry Rosenberger and John Nash, with Ann Graham.May 27, 2010
- As Shell’s then top U.S. executive traveled the country, he discovered how corporate leaders create their own reputation for arrogance — and lose their chance to deliver the right message.May 3, 2010 by John Hofmeister
- Retailers must adapt to the enduring shift in U.S. consumer spending and behavior, according to a new Booz & Company survey of buying habits.
- Nell Minow, coauthor of Corporate Governance, introduces a lesson in corporate transparency from The Responsibility Revolution: How the Next Generation of Businesses Will Win, by Jeffrey Hollender and Bill Breen.February 26, 2010
- The cost incurred by a firm's marketing practices, once revealed by authorities, can extend far beyond the monetary amount of a fine.February 23, 2010 by Matt Palmquist
- A new survey reveals that for different types of products, consumers change brands in response to different marketing triggers.February 23, 2010
- Branding Goes ViralNovember 24, 2009 by Catharine P. Taylor
- The U.S. military’s elite training programs offer a model for the strategic deployment of human capital and for building effective teams.November 24, 2009 by Andrew Sobel
- Twelve strategies to shape a company’s destiny.November 16, 2009 by Mia de Kuijper
- Regulations and consumer expectations are changing. The business models, capabilities, and practices of the financial-services industry must change with them.
- Booz & Company’s annual study of the world’s biggest corporate R&D spenders finds that most companies have stuck with their innovation programs despite the recession — and many are boosting spending to compete more effectively in the upturn.
- Even more than actual unemployment, fear of unemployment is closely linked to declining health and increased stress.October 22, 2009
- Rather than putting consumers in arbitrary “buckets” for targeting, marketers should join them online in communities of passion and interest.October 5, 2009 by Nick Wreden
- To reduce expenses for the long term and lead the way to recovery, start by taking a strategic view of your capabilities.
All articles tagged: brand
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