So you think you know your customers?
Gathering different sorts of data can yield surprising insights and drive more effective decision making.
Why Net Promoter Score is past its prime
The metric was useful in simpler times, when companies were beginning to understand the importance of customer experience. But it’s time to replace it.May 22, 2019 by Matt EgolROX: How to get started with the new experience metric
Make sure you understand “return on experience” — the new way of tracking the results of your investments in customer and employee experiences — and how to implement it.March 29, 2019 by Matt Egol, Reid Carpenter, and Sujay SahaROX is the new ROI: Prioritizing customer experience
Consumers have more power over your company’s success or failure than ever before, and it’s time for a new metric that captures the return on your investment in them.January 30, 2019 by John MaxwellRelated tags: consumer insights, consumers, consumer trends, customer experience, networks, retail trends, strategyChanges to the Fortune at the Bottom of the Pyramid
The gap between the world’s poorest consumers and others is diminishing. For more insight, read “The New Fortune at the Bottom of the Pyramid.”January 23, 2019Digital-Native Retailers Are Giving Physical Stores a Radical Makeover
Online brands are opening brick-and-mortar shops, using technology and data-driven customer insights to transform the in-store experience.January 18, 2019 by Flavio Palaci, Ramy Sedra, and Anand RaoRelated tags: consumer insights, consumers, consumer trends, customer experience, data, retailing, retail trendsBusiness Cycle
Peloton’s bikes may be stationary. But as CEO John Foley tells us, the company is on the move.January 9, 2019 by Daniel Gross and Brian CaismanThe new fortune at the bottom of the pyramid
Profound changes are closing the gap between the world’s poorest consumers and others, offering an unprecedented opportunity for businesses to create — and share in — prosperity. For more insight, see “Changes to the Fortune at the Bottom of the Pyramid.”January 2, 2019 by Deepa PrahaladBigger Is No Longer Better When It Comes to Consumer Brands
Companies, even tiny upstarts, are using technology to deliver personalized and niche products and services — and take on the mass-market giants.August 29, 2018 by Kevin ManeyRelated tags: 3d printing, consumer insights, consumer packaged goods, consumer products, consumers, consumer trends, technologyGutenberg’s Revenge
Why books are the only form of physical media whose sales are growing.August 9, 2018 by Bob WoodsThe Rise of the Last-Mile Exchange
Keeping up with the growing volume of e-commerce will require delivery companies to disrupt their long-standing business model.July 30, 2018 by Tim Laseter, Andrew Tipping, and Fred DuivenRelated tags: analytics, automation, cloud computing, consumer trends, digital strategy, e-commerce, pricing, supply chain, transportationShopping by Voice a Hard Sell for Consumers
People are using virtual assistants such as Siri and Alexa to do a lot of things, but making purchases isn’t really one of them. What will it take to make voice commerce take off?June 25, 2018 by Denise DahlhoffRelated tags: consumer insights, consumers, consumer trends, customer experience, retailing, retail trends, technologyMelissa Snover’s Recipe for Sweet Success
The “head magician” at Katjes Magic Candy Factory talks about custom candy, serial entrepreneurship, technology, and the growing pains of startups.April 13, 2018 by Deborah UngerRelated tags: company growth, consumer trends, entrepreneurship, innovation, innovators, research and developmentClosing the Gap between What Consumers Want and What They Get
People want more human touch in their shopping experiences, but in this increasingly digital, automated world, how can brands deliver?April 11, 2018 by Amy EmmertRelated tags: brand, consumer insights, consumer trends, customer service, digitization, marketing strategies, recent researchCompeting for Shoppers’ Habits
PwC’s seventh annual global survey of consumers suggests that the next major retail industry battle will be over control of everyday routines.April 10, 2018 by John Maxwell, Denise Dahlhoff, and Claire-Louise MooreCEO succession planning in a family business
Jonathan Warburton, chairman of U.K. bakery chain Warburtons, is clear-sighted about developing family talent and attracting top managers.March 27, 2018 by Jeremy GrantHow Can a Fintech Company Win 20 Million Customers?
Valentin Stalf, chief executive of German financial-services startup N26, wants banking to be like music downloading.March 14, 2018 by Suvarchala NarayananRelated tags: banking, ceo, consumer trends, credit cards, digital banking trends, financial services, financial technology, fintechs, mobile banking, startupsThe Legacy of IKEA Founder Ingvar Kamprad
He understood that everything a company sells — and everything its customers do — should contribute to the experience.February 12, 2018 by Thomas A. Stewart and Patricia O’ConnellRewards Cards Test the Limits of Customer Loyalty
How I liberated myself from points and why it matters to your company.January 25, 2018 by Eric J. McNultyRelated tags: airline industry, big data, brand, consumers, consumer trends, digital marketing, marketing strategies, retail trendsCan Craft Beer Continue to Tap into Growth?
As the thriving sector matures, new growth strategies will be necessary.January 24, 2018 by Akshat Dubey and Rakesh ManiA Guide to This Season’s Consumers
In a complicated retail landscape, it is critical for retailers to understand what shoppers are thinking.December 20, 2017 by Michelle GerdesBest Business Books 2017: Marketing
Steady ProgressNovember 7, 2017 by Catharine P. TaylorRelated tags: advertising, analytics, best business books, cmo, consumer insights, consumer trends, customer service, e-commerce, marketing, marketing strategies, salesAre We on the Verge of a New Golden Age?
A long-wave theory of technological and economic change suggests the financial malaise that began in 2007 may be about to end.August 28, 2017 by Carlota Perez, Leo Johnson, and Art KleinerUniqlo Addresses Retail Woes with High-Tech Vending Machines
A small but growing number of retailers and restaurants are experimenting with selling their wares through unstaffed kiosks, often linked to apps and e-payment systems.August 15, 2017 by Michelle GerdesRelated tags: brand, consumer trends, digital retail, economy, innovation, retail trends, technologyIn High Spirits
How to capitalize on the boom in craft liquors.July 31, 2017 by Akshat Dubey and Rakesh ManiRelated tags: advertising, consumer packaged goods, consumer products, consumer trends, deals, marketing
All articles tagged: consumer trends
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