A deep dive into cause-related marketing
Corporate charity campaigns and donations are popular marketing tools. But do they pay off?
The long nose of augmented reality
The AR market is predicted to top more than US$1 trillion by 2030. So where’s the killer app that will win over consumers?March 9, 2020 by Linda Rodriguez McRobbieRelated tags: consumer products, consumer trends, customer experience, design, innovation, virtual realityIt’s time to stop calling every firm that uses technology a tech company
Defining a company begins by looking at what it produces and sells, not at what enables it to do so.March 5, 2020 by Thomas A. Stewart and Patricia O’ConnellThe three Ts of handling consumer data
Customers give personal information to companies that are careful about trust, transparency, and the type of data they request.January 23, 2020 by Matt PalmquistRelated tags: consumer insights, consumer trends, cybersecurity, data, preventing identity theft, retail trendsThe newest shopping trend isn’t new at all
The rental and resale markets are booming for products as diverse as fashion and camping gear — and it's creating an opening for brands to reinvent their business model.December 20, 2019 by Steve BarrNiche work if you can get it
Understanding how specialist companies succeed can help all leaders learn ways to stick to their strategies.November 11, 2019 by Thomas A. Stewart and Patricia O’ConnellA sustainable approach to the beauty business
João Paulo Ferreira, CEO of Natura, Brazil’s largest cosmetics company, uses the secrets of the Amazon to fuel an ambitious, environmentally responsible expansion agenda.October 16, 2019 by Richard LapperRelated tags: Brazil, consumer products, consumer trends, environmental policy, innovation, social responsibility, sustainabilitySo you think you know your customers?
Gathering different sorts of data can yield surprising insights and drive more effective decision making.May 28, 2019 by Megan HigginsRelated tags: consumer insights, consumers, consumer trends, data, data analytics, retail trends, storesWhy Net Promoter Score is past its prime
The metric was useful in simpler times, when companies were beginning to understand the importance of customer experience. But it’s time to replace it.May 22, 2019 by Matt EgolROX: How to get started with the new experience metric
Make sure you understand “return on experience” — the new way of tracking the results of your investments in customer and employee experiences — and how to implement it.March 29, 2019 by Matt Egol, Reid Carpenter, and Sujay SahaROX is the new ROI: Prioritizing customer experience
Consumers have more power over your company’s success or failure than ever before, and it’s time for a new metric that captures the return on your investment in them.January 30, 2019 by John MaxwellRelated tags: consumer insights, consumers, consumer trends, customer experience, networks, retail trends, strategyChanges to the Fortune at the Bottom of the Pyramid
The gap between the world’s poorest consumers and others is diminishing. For more insight, read “The New Fortune at the Bottom of the Pyramid.”January 23, 2019Digital native retailers are giving physical stores a radical makeover
Online brands are opening brick-and-mortar shops, using technology and data-driven customer insights to transform the in-store experience.January 18, 2019 by Flavio Palaci, Ramy Sedra, and Anand RaoRelated tags: consumer insights, consumers, consumer trends, customer experience, data, retailing, retail trendsBusiness Cycle
Peloton’s bikes may be stationary. But as CEO John Foley tells us, the company is on the move.January 9, 2019 by Daniel Gross and Brian CaismanThe new fortune at the bottom of the pyramid
Profound changes are closing the gap between the world’s poorest consumers and others, offering an unprecedented opportunity for businesses to create — and share in — prosperity. For more insight, see “Changes to the Fortune at the Bottom of the Pyramid.”January 2, 2019 by Deepa PrahaladBigger Is No Longer Better When It Comes to Consumer Brands
Companies, even tiny upstarts, are using technology to deliver personalized and niche products and services — and take on the mass-market giants.August 29, 2018 by Kevin ManeyRelated tags: 3d printing, consumer insights, consumer packaged goods, consumer products, consumers, consumer trends, technologyGutenberg’s Revenge
Why books are the only form of physical media whose sales are growing.August 9, 2018 by Bob WoodsThe Rise of the Last-Mile Exchange
Keeping up with the growing volume of e-commerce will require delivery companies to disrupt their long-standing business model.July 30, 2018 by Tim Laseter, Andrew Tipping, and Fred DuivenRelated tags: analytics, automation, cloud computing, consumer trends, digital strategy, e-commerce, pricing, supply chain, transportationShopping by Voice a Hard Sell for Consumers
People are using virtual assistants such as Siri and Alexa to do a lot of things, but making purchases isn’t really one of them. What will it take to make voice commerce take off?June 25, 2018 by Denise DahlhoffRelated tags: consumer insights, consumers, consumer trends, customer experience, retailing, retail trends, technologyMelissa Snover’s Recipe for Sweet Success
The “head magician” at Katjes Magic Candy Factory talks about custom candy, serial entrepreneurship, technology, and the growing pains of startups.April 13, 2018 by Deborah UngerRelated tags: company growth, consumer trends, entrepreneurship, innovation, innovators, research and developmentClosing the Gap between What Consumers Want and What They Get
People want more human touch in their shopping experiences, but in this increasingly digital, automated world, how can brands deliver?April 11, 2018 by Amy EmmertRelated tags: brand, consumer insights, consumer trends, customer service, digitization, marketing strategies, recent researchCompeting for Shoppers’ Habits
PwC’s seventh annual global survey of consumers suggests that the next major retail industry battle will be over control of everyday routines.April 10, 2018 by John Maxwell, Denise Dahlhoff, and Claire-Louise MooreCEO succession planning in a family business
Jonathan Warburton, chairman of U.K. bakery chain Warburtons, is clear-sighted about developing family talent and attracting top managers.March 27, 2018 by Jeremy GrantHow can a fintech company win 20 million customers?
Valentin Stalf, chief executive of German financial-services startup N26, wants banking to be like music downloading.March 14, 2018 by Suvarchala NarayananRelated tags: banking, ceo, consumer trends, credit cards, digital banking trends, financial services, financial technology, fintechs, mobile banking, startupsThe legacy of IKEA founder Ingvar Kamprad
He understood that everything a company sells — and everything its customers do — should contribute to the experience.February 12, 2018 by Thomas A. Stewart and Patricia O’Connell
All articles tagged: consumer trends
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