Melissa Snover’s Recipe for Sweet Success
The “head magician” at Katjes Magic Candy Factory talks about custom candy, serial entrepreneurship, technology, and the growing pains of startups.
Closing the Gap between What Consumers Want and What They Get
People want more human touch in their shopping experiences, but in this increasingly digital, automated world, how can brands deliver?April 11, 2018 by Amy EmmertRelated tags: brand, consumer insights, consumer trends, customer service, digitization, marketing strategies, recent researchCompeting for Shoppers’ Habits
PwC’s seventh annual global survey of consumers suggests that the next major retail industry battle will be over control of everyday routines.April 10, 2018 by John Maxwell, Denise Dahlhoff, and Claire-Louise MooreCEO Succession Planning in a Family Business
Jonathan Warburton, chairman of U.K. bakery chain Warburtons, is clear-sighted about developing family talent and attracting top managers.March 27, 2018 by Jeremy GrantHow Can a Fintech Company Win 20 Million Customers?
Valentin Stalf, chief executive of German financial-services startup N26, wants banking to be like music downloading.March 14, 2018 by Suvarchala NarayananRelated tags: banking, ceo, consumer trends, credit cards, digital banking trends, financial services, financial technology, fintechs, mobile banking, startupsThe Legacy of IKEA Founder Ingvar Kamprad
He understood that everything a company sells — and everything its customers do — should contribute to the experience.February 12, 2018 by Thomas A. Stewart and Patricia O’ConnellRewards Cards Test the Limits of Customer Loyalty
How I liberated myself from points and why it matters to your company.January 25, 2018 by Eric J. McNultyRelated tags: airline industry, big data, brand, consumers, consumer trends, digital marketing, marketing strategies, retail trendsCan Craft Beer Continue to Tap into Growth?
As the thriving sector matures, new growth strategies will be necessary.January 24, 2018 by Akshat Dubey and Rakesh ManiA Guide to This Season’s Consumers
In a complicated retail landscape, it is critical for retailers to understand what shoppers are thinking.December 20, 2017 by Michelle GerdesBest Business Books 2017: Marketing
Steady ProgressNovember 7, 2017 by Catharine P. TaylorRelated tags: advertising, analytics, best business books, cmo, consumer insights, consumer trends, customer service, e-commerce, marketing, marketing strategies, salesAre We on the Verge of a New Golden Age?
A long-wave theory of technological and economic change suggests the financial malaise that began in 2007 may be about to end.August 28, 2017 by Carlota Perez, Leo Johnson, and Art KleinerUniqlo Addresses Retail Woes with High-Tech Vending Machines
A small but growing number of retailers and restaurants are experimenting with selling their wares through unstaffed kiosks, often linked to apps and e-payment systems.August 15, 2017 by Michelle GerdesRelated tags: brand, consumer trends, digital retail, economy, innovation, retail trends, technologyIn High Spirits
How to capitalize on the boom in craft liquors.July 31, 2017 by Akshat Dubey and Rakesh ManiRelated tags: advertising, consumer packaged goods, consumer products, consumer trends, deals, marketingSpeed Meets Variety in Amazon’s Deal for Whole Foods
The $13.7 billion agreement may help both retailers overcome some of their biggest hurdles.June 16, 2017 by Michelle GerdesRelated tags: brand, consumer packaged goods, consumers, consumer trends, deals, retail trends, strategy, technologyFour Business Models for the Digital Age
As digital becomes the new normal, a few generic strategies that can help you determine where and how to create value. Which one is best for your enterprise?December 8, 2016 by John SvioklaRelated tags: company growth, consumer trends, digital trends, digitization, innovation strategy, innovative companies, strategyWhen Companies Should, and Shouldn’t, Tout Their Global Reach
Being recognized as an international brand is usually a decided competitive advantage. But some markets and certain consumers prefer local firms.October 20, 2016 by Matt PalmquistRelated tags: brand, consumer insights, consumer trends, globalization, marketing strategies, multinationalsSmall Box Retailers
Target is the latest retailer to double down on mini versions of its stores — and hopes to avoid others’ pitfalls.October 18, 2016 by Michelle GerdesWhen Customer Loyalty Programs Backfire
Customers who don’t hit the target to qualify for a reward are apt to hold it against the company and make fewer subsequent purchases.October 13, 2016 by Matt PalmquistRelated tags: brand, consumers, consumer trends, marketing, marketing strategies, recent research, researchTailoring Your Approach to Consumers in Different Countries
Appealing to the cultural and economic specifics of a foreign market is the key to getting consumers to shop more frequently and spend more.August 11, 2016 by Matt PalmquistWhat Whole Foods Is Learning by Trading Down
The high-end grocery company is using its newly formed 365 chain to experiment with new business practices.July 29, 2016 by Michelle GerdesThe Internet Shakes Up the Art Market
The Internet is disrupting one of the world’s oldest professions: selling art.July 27, 2016 by Shellie KarabellRelated tags: consumer trends, digital trends, digitization, disruption, mobile technology, technologyIs the End Looming for Razor-and-Blades Pricing?
Companies might want to rethink the storied model of charging less up front to get more down the line — especially as e-commerce offers consumers ever greater flexibility, information, and selection.July 21, 2016 by Matt PalmquistRelated tags: consumer products, consumer trends, digital retail, internet, marketing, pricing, recent research, retail trends, sales, strategy, technologyWhy Nestlé Was So Quick to Hire an Outsider CEO
It shouldn’t be surprising that the storied food company brought in a healthcare executive as its next leader.June 29, 2016 by Michelle GerdesThe Courage to Change Before You Have To
Self-made billionaires offer powerful examples for established companies eager to reclaim industry leadership.June 22, 2016 by John SvioklaRelated tags: consumers, consumer trends, corporate leaders, creativity, innovation, innovation success, innovatorsThe Dawning of a Conscious Consumer
Use your purchasing power for good.September 9, 2015 by Susan CrammRelated tags: consumers, consumer trends
All articles tagged: consumer trends
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