Targeted marketing campaigns are the key to capturing the at-home consumer
Brand manufacturers and retailers will have to work together in response to long-lasting shifts in consumer behavior produced by COVID-19.
Reuse and refill: The model that will help consumers quit single-use plastics
By moving away from disposable packaging, companies can address the global problem of plastic waste.July 30, 2020 by Deepali SrivastavaThree capabilities will help retailers “win the trip” through and beyond the COVID-19 crisis
Whether shoppers are in the store, at the curb, or at home, retailers can capitalize on the new realities of consumption.June 24, 2020 by Matt Egol and Derek TownsendRelated tags: consumer products, consumers, consumer trends, coronavirus, COVID-19, customer experience, experiences matterEmbracing the impersonal approach to customer service
Businesses should consider the pros and cons of adopting digital customer service systems.June 18, 2020 by Matt PalmquistRelated tags: consumer insights, consumer trends, customer experience, customer service, retail trendsFor retailers, trust is key to accelerating out of COVID-19
Companies will have to understand consumers in the context of the crisis and optimize experiences to earn their confidence.June 1, 2020 by Matt Egol and Derek TownsendRelated tags: consumers, consumer trends, coronavirus, COVID-19, experiences matter, return on experience, ROX, trustCompanies will have to get creative to advance sustainability amid crisis
As COVID-19 plunges the world into recession, consumers will be more sensitive to price.May 19, 2020 by Denise DahlhoffRelated tags: consumer insights, consumer products, consumers, consumer trends, coronavirus, COVID-19, sustainabilityHow COVID-19 is reversing economies of scale
Technology was already pushing mass markets and production to become more personalized and distributed, and the novel coronavirus is accelerating the shift.May 7, 2020 by Kevin ManeyA deep dive into cause-related marketing
Corporate charity campaigns and donations are popular marketing tools. But do they pay off?March 19, 2020 by Matt PalmquistThe long nose of augmented reality
The AR market is predicted to top more than US$1 trillion by 2030. So where’s the killer app that will win over consumers?March 9, 2020 by Linda Rodriguez McRobbieRelated tags: consumer products, consumer trends, customer experience, design, innovation, virtual realityIt’s time to stop calling every firm that uses technology a tech company
Defining a company begins by looking at what it produces and sells, not at what enables it to do so.March 5, 2020 by Thomas A. Stewart and Patricia O’ConnellThe three Ts of handling consumer data
Customers give personal information to companies that are careful about trust, transparency, and the type of data they request.January 23, 2020 by Matt PalmquistRelated tags: consumer insights, consumer trends, cybersecurity, data, preventing identity theft, retail trendsThe newest shopping trend isn’t new at all
The rental and resale markets are booming for products as diverse as fashion and camping gear — and it's creating an opening for brands to reinvent their business model.December 20, 2019 by Steve BarrNiche work if you can get it
Understanding how specialist companies succeed can help all leaders learn ways to stick to their strategies.November 11, 2019 by Thomas A. Stewart and Patricia O’ConnellA sustainable approach to the beauty business
João Paulo Ferreira, CEO of Natura, Brazil’s largest cosmetics company, uses the secrets of the Amazon to fuel an ambitious, environmentally responsible expansion agenda.October 16, 2019 by Richard LapperSo you think you know your customers?
Gathering different sorts of data can yield surprising insights and drive more effective decision making.May 28, 2019 by Megan HigginsRelated tags: consumer insights, consumers, consumer trends, data, data analytics, retail trends, storesWhy Net Promoter Score is past its prime
The metric was useful in simpler times, when companies were beginning to understand the importance of customer experience. But it’s time to replace it.May 22, 2019 by Matt EgolROX: How to get started with the new experience metric
Make sure you understand “return on experience” — the new way of tracking the results of your investments in customer and employee experiences — and how to implement it.March 29, 2019 by Matt Egol, Reid Carpenter, and Sujay SahaROX is the new ROI: Prioritizing customer experience
Consumers have more power over your company’s success or failure than ever before, and it’s time for a new metric that captures the return on your investment in them.January 30, 2019 by John MaxwellRelated tags: consumer insights, consumers, consumer trends, customer experience, experiences matter, networks, retail trends, strategyChanges to the Fortune at the Bottom of the Pyramid
The gap between the world’s poorest consumers and others is diminishing. For more insight, read “The New Fortune at the Bottom of the Pyramid.”January 23, 2019Digital native retailers are giving physical stores a radical makeover
Online brands are opening brick-and-mortar shops, using technology and data-driven customer insights to transform the in-store experience.January 18, 2019 by Flavio Palaci, Ramy Sedra, and Anand RaoRelated tags: consumer insights, consumers, consumer trends, customer experience, data, experiences matter, retailing, retail trendsBusiness Cycle
Peloton’s bikes may be stationary. But as CEO John Foley tells us, the company is on the move.January 9, 2019 by Daniel Gross and Brian CaismanRelated tags: consumer trends, digitization, Inside the Mind of the CEO, leisure, social media, startupsThe new fortune at the bottom of the pyramid
Profound changes are closing the gap between the world’s poorest consumers and others, offering an unprecedented opportunity for businesses to create — and share in — prosperity. For more insight, see “Changes to the Fortune at the Bottom of the Pyramid.”January 2, 2019 by Deepa PrahaladBigger Is No Longer Better When It Comes to Consumer Brands
Companies, even tiny upstarts, are using technology to deliver personalized and niche products and services — and take on the mass-market giants.August 29, 2018 by Kevin ManeyRelated tags: 3d printing, consumer insights, consumer packaged goods, consumer products, consumers, consumer trends, technologyGutenberg’s Revenge
Why books are the only form of physical media whose sales are growing.August 9, 2018 by Bob WoodsThe Rise of the Last-Mile Exchange
Keeping up with the growing volume of e-commerce will require delivery companies to disrupt their long-standing business model.July 30, 2018 by Tim Laseter, Andrew Tipping, and Fred DuivenRelated tags: analytics, automation, cloud computing, consumer trends, digital strategy, e-commerce, pricing, supply chain, transportation
All articles tagged: consumer trends
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