October 15, 2002
Recent Studies
On securities analysts, innovation, European happiness, Asian competitiveness, and other topics of interest.
More Tech & innovation
Archives by year:
- October 11, 2002
E-Marketplace Survival Strategies
Business model innovation is overrated. Customizing conventional services online offers the surer path. - October 10, 2002
Flipping the “Switch”: Big Pharma’s Biggest Challenge
Drug companies believe they’ll reap billions taking prescription medicines “over the counter.” But the strategy is no substitute for real innovation. - July 17, 2002
CEO vs. CIO: Can This Marriage Be Saved?
Improving organization and communication will help chief executives and chief technologists form a more perfect — and profitable — union. - July 17, 2002
The Internet as Integrator — Fast Brand Building in Slow-Growth Markets
To link and augment marketing communications programs, spin the Web around them. - July 12, 2002
Relearning e-Learning: Principles for Success
- July 12, 2002
When Will Cinema Go Digital?
- April 10, 2002
Recent Studies
On university high-tech spin-offs, outsourcing strategy, measuring intellectual capital, and other topics of interest. - April 10, 2002
Lawrence Lessig: The Thought Leader Interview
The Stanford University law professor and cyberadvocate redefines the parameters of the Internet. - April 9, 2002
The Co-Creation Connection
Companies spent the 20th century managing efficiencies. They must spend the 21st century managing experiences. - April 9, 2002
Marketing: Are You Really a Realist?
Sustained growth, brand differentiation, and persuasive advertising are romantic fantasies. It’s time for marketers to set achievable goals. - April 9, 2002
Why Know-Who Trumps Know-How
A six-step guide to the promotion of corporate entrepreneurship and the exploitation of innovation. - April 9, 2002
Information Is the Fuel for Automotive CRM
- April 9, 2002
A Bull Market in Market Research
January 12, 2002W. Chan Kim and Renée Mauborgne: The Thought Leader Interview
INSEAD’s strategy scholars parse the line between value and innovation.- January 9, 2002
Capturing Value in the Wireless Enterprise Market
- January 9, 2002
Why Bricks Dominate the Clicks
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