From the ashes of an overbuilt industry rises a promising new marketplace: business-to-employee communications.

Faster than a brand strategist, stronger than a line marketer — and in demand at companies worldwide.

On emotion in advertising, manufacturing metaphors, corporate innovation, and other topics of interest.

Post-Enron principles for encouraging creativity without crossing the line.

Advances in analytics, systems, processes, and organization design can converge to eliminate the waste from marketing.