More Tech & innovation
Archives by year:
- November 30, 2004On the perils of stretch goals, modular engineering, educating CEOs, and other topics of interest.
- November 30, 2004By getting lean, vertical, and global, a Singaporean contract manufacturer became the biggest tech company you’ve never heard of.
- November 30, 2004Chief marketing officers come in three new-and-improved flavors, exclusive Harvard research shows.
- November 30, 2004A study from the Association of National Advertisers and Booz Allen Hamilton suggests five ways to make marketing more relevant than ever.
- November 30, 2004The best new product ideas are hatched by collaboration, not soloists.
- November 30, 2004Creating disruptions is fine, but mending them may be even better. The case for cautious inventiveness.
- November 30, 2004By paying attention to what consumers really want, companies can attract new customers and create a distinctive brand.
- November 30, 2004Despite excitement over RFID technology and its future promise, most companies currently lack a business case to adopt it anytime soon.
- November 30, 2004
- August 25, 2004By creating marketing “experiences,” companies generate new demand for core offerings.
- August 25, 2004On diversity’s payoff, e-pricing strategy, marketing and growth, and other topics of interest.
- August 25, 2004For every thousand flowers that bloom, a million weeds surface. Best to cultivate from the greats.
- August 25, 2004When growth slowed in Y2K, the computer maker’s leaders realized they needed to redesign their win-at-all-costs culture.
- June 1, 2004A controversial new book on the strategic value of information technology is flawed — but right.
- June 1, 2004Spiraling drug prices aren’t the only challenge facing the U.S. health-care system. Medical technology costs must be controlled, without sacrificing innovation.
- June 1, 2004New product categories can subvert incumbent brands — or give them a new lease on life.
- June 1, 2004How to turn someone else’s idea into a big business.
- June 1, 2004Each company has an intrinsic innovation effectiveness curve. Here are three ways to lift it.