More Tech & innovation

  • November 30, 2004

    Recent Studies

    by Des Dearlove and Stuart Crainer
    On the perils of stretch goals, modular engineering, educating CEOs, and other topics of interest.
  • November 30, 2004

    The Fall and Rise of the CMO

    by Gail McGovern and John A. Quelch
    Chief marketing officers come in three new-and-improved flavors, exclusive Harvard research shows.
  • November 30, 2004

    Making the Perfect Marketer

    by Paul Hyde, Edward Landry, and Andrew Tipping
    A study from the Association of National Advertisers and Booz Allen Hamilton suggests five ways to make marketing more relevant than ever.
  • November 30, 2004

    Recombinant Innovation

    by Art Kleiner
    The best new product ideas are hatched by collaboration, not soloists.
  • November 30, 2004

    Bridging the Breakthrough Gap

    by Nicholas G. Carr
    Creating disruptions is fine, but mending them may be even better. The case for cautious inventiveness.
  • November 30, 2004

    Making Differentiation Make a Difference

    by Patrick Barwise and Seán Meehan
    By paying attention to what consumers really want, companies can attract new customers and create a distinctive brand.
  • November 30, 2004

    RFID: Thinking Outside the Closed Loop

    by Stefan Stroh and Jürgen Ringbeck
    Despite excitement over RFID technology and its future promise, most companies currently lack a business case to adopt it anytime soon.
  • August 25, 2004

    Why Experience Marketing Pays

    by B. Joseph Pine II and James H. Gilmore
    By creating marketing “experiences,” companies generate new demand for core offerings.
  • August 25, 2004

    Recent Studies

    by Des Dearlove and Stuart Crainer
    On diversity’s payoff, e-pricing strategy, marketing and growth, and other topics of interest.
  • August 25, 2004

    Mastering Imitation

    by Nicholas G. Carr
    For every thousand flowers that bloom, a million weeds surface. Best to cultivate from the greats.
  • August 25, 2004

    How Dell Got Soul

    by Lawrence M. Fisher
    When growth slowed in Y2K, the computer maker’s leaders realized they needed to redesign their win-at-all-costs culture.
  • June 1, 2004

    Does Nick Carr Matter?

    by Steve Lohr
    A controversial new book on the strategic value of information technology is flawed — but right.
  • June 1, 2004

    Health Care’s Technology Cost Crisis

    by Charles Beever, Heather Burns, and Melanie Karbe
    Spiraling drug prices aren’t the only challenge facing the U.S. health-care system. Medical technology costs must be controlled, without sacrificing innovation.