More Tech & innovation

  • November 25, 2008

    Major Media in the Shopping Aisle

    by Matthew Egol and Christopher Vollmer
    Marketers are using digital and video technology to reach shoppers at the moment that matters most.
  • November 25, 2008

    Beyond Borders: The Global Innovation 1000

    by Barry Jaruzelski and Kevin Dehoff
    This year’s annual Booz & Company study of corporate R&D spending reveals, for the first time, where in the world the money is being spent — and why.
  • November 25, 2008

    The Eco IT Solution

    by Hugo Trepant, Gavin Chow, and Edward H. Baker
    IT departments can generate understanding of the impact of products on the environment.
  • November 18, 2008

    China’s Long Road to Innovation

    by William J. Holstein
    Beijing is mandating an increase in home-grown R&D, but Chinese companies face long odds in meeting international standards of innovation.
  • October 7, 2008

    The Coming Boom in Hybrid Cars

    by Christopher Giliberti
    Evidence from innovation theory and auto-industry history suggests that the market share for hybrids is about to accelerate sharply.
  • August 28, 2008

    Measuring Each Click of the Mouse

    Clickstream data is a useful and dynamic source for marketers and will grow in importance as the Internet and Internet-usage tracking systems become more sophisticated.
  • August 26, 2008

    Recent Research

    by Georgia Flight
    On the appeal of logos, the impact of downsizing, the contagiousness of crisis, and the value of IT.
  • August 26, 2008

    The Unique Advantage

    by Alexander Kandybin and Surbhee Grover
    To succeed in a mature industry like consumer products, the trick isn’t being first — it’s being hard to copy.
  • August 26, 2008

    Design for Frugal Growth

    by Jaya Pandrangi, Steffen Lauster, and Gary L. Neilson
    With the right kind of organization, you can expand while cutting costs.
  • August 26, 2008

    P&G’s Innovation Culture

    by A.G. Lafley
    How we built a world-class organic growth engine by investing in people.
  • August 26, 2008

    The Real Value of Intangibles

    by Denise Caruso
    There is no accepted standard for appraising the worth of nonphysical assets like brands, human capital, and managerial expertise. Yet these are the essence of 21st-century business.
  • August 26, 2008

    Tracking the Elusive Consumer

    by John Jullens and Gregor Harter
    Consumer choice modeling can help companies improve their market share by offering a better understanding of consumer preferences.
  • August 14, 2008

    How TV Ads Affect Audiences

    Consumer preferences can guide TV network executives in their selection of ads and development of pricing strategies for ad space.
  • August 12, 2008

    RFID Redux

    by Jeffrey Rothfeder
    No longer the tech darling, RFID is slowly reemerging as a valuable way to monitor small pieces of big supply chains.
  • August 5, 2008

    Survival-of-the-Fittest Innovation

    by Edward Baker
    Booz & Company Partner Alexander Kandybin on why consumer products companies should look to the power of natural selection to break out of the incremental innovation trap.
  • July 15, 2008

    The Evolution of Online Media

    by Melissa Master Cavanaugh
    Author of Always On and Booz & Company Partner Christopher Vollmer on how the media environment is changing and what it means for advertisers and marketers.
  • July 3, 2008

    Emerging Leaders

    Firms everywhere can learn much from companies in developing economies that are leveraging the Internet to increase competitiveness and develop strategic partnerships globally.
  • June 17, 2008

    The Sum of the Parts

    by Michael Cooke, Richard Turner, and Stephen Chen
    Effective product innovation depends on fast access to critical design and engineering data. At Whirlpool, the challenge turns out to be as much human as it is technological.
  • June 10, 2008

    Recent Research

    by Des Dearlove and Stuart Crainer
    ´╗┐On successful imitators, differentiated searchers, insecure fast-trackers, and more.
  • June 10, 2008

    The 21st-Century MBA

    by Mary C. Gentile
    In a world that requires business leaders to address the concerns of all their stakeholders, we must reshape management education to be both practical and aspirational.
  • May 22, 2008

    Marketing with a Crystal Ball

    Consumers may be more inclined to try a product if it’s positioned as something they could benefit from in the future.
  • March 20, 2008

    Future Leaders of Technology

    Legislators must understand the importance of foreign nationals as contributors to domestic technology innovation, and consider the effects that immigration policies, such as quotas on H1-B temporary visas, may have on the pace of innovation.
  • March 11, 2008

    We Are All Pirates

    by Edward Baker
    Author Matt Mason takes a hard look at how established companies should face the growing threat of copyright piracy.
  • March 6, 2008

    How to Improve Forecasting with Limited Data

    The historical performance of comparable products combined with an understanding of known variables can help managers develop more accurate revenue forecasts in nascent markets where data is scarce.
  • February 26, 2008

    The Intelligent Highway: A Smart Idea?

    by Joyce Wenger, Jack Opiola, and Tony Ioannidis
    Roadways that give drivers safety updates and ease congestion may finally become part of U.S. transportation infrastructure.
  • February 26, 2008

    Recent Research

    by Des Dearlove and Stuart Crainer
    On Southwest’s new IT strategy, reputation as a crime deterrent, the value of self-disclosure, customer perception of offshoring, and more.
  • February 26, 2008

    The Practical Visionary

    by Michael Farber, Tom Greenspon, and Jeffrey Tucker
    Today’s chief information officer must enable the organization to meet its strategic goals and to envision goals that were never before possible.
  • February 26, 2008

    Launch and Learn

    by Tim Laseter and Ron Kerber
    To consistently turn out profitable new offerings, companies must integrate three distinct innovation portfolios.
  • February 26, 2008

    New Life for Tired Brands

    by Nikhil Bahadur and John Jullens
    How to discover the dormant vitality in an old product line.
  • February 26, 2008

    The Digital Oil Field Advantage

    by Andrew Steinhubl and Glenn Klimchuk
    New technologies can help the oil industry manage a shrinking labor force and rising demand.
  • February 26, 2008

    New Metrics for Media

    by Christopher Vollmer
    The measurements associated with digital media will shift the focal point of all advertising from exposure to results.
  • February 12, 2008

    Freeing Ideas from Their Silos

    by Steven Mains and Laura W. Geller
    How the U.S. Army has transformed its approach to sharing knowledge, and what businesses can learn from it.
  • February 5, 2008

    Travel 2.0

    by Volkmar Koch, Jürgen Ringbeck, and Stefan Stroh
    Winning over the travelers of the future will require technologies that, like human travel agents, can segment customers accurately and give them what they want.
  • January 22, 2008

    Signals for the Coming Year

    by Art Kleiner
    Change may be certain, but for a business decision maker, some changes have more impact than others. Here are eight trends that will make the greatest difference in 2008.
  • January 15, 2008

    Growing a New Niche in Retail Banking

    by Alan Gemes, Fabienne Konik, and Caroline Moss
    How some top performers are adapting to target the lucrative mass affluent market.
  • January 8, 2008

    Making Innovation Strategy Succeed

    by Amy Bernstein
    Booz Allen Hamilton Vice President Barry Jaruzelski discusses the process and findings of the annual Global Innovation 1000 study.