December 7, 2009
The Power of (Online) Public Opinion
Executives should track Internet commentary in China to protect their company’s reputation — and market position.
More Tech & innovation
Archives by year:
November 24, 2009Staying on Your Toes
Companies should deliberately disrupt the normal flow of work at multiple levels, because it can lead to breakthroughs for the organization.
November 24, 2009Auto Suppliers in Crisis:
1. The Coming ShakeoutThis bedrock U.S. manufacturing sector is facing consolidation, further cutbacks, and renewal.- November 24, 2009
Broadband Drives Economic Growth
November 19, 2009Getting Accurate Information from Online Customers
As companies request more personal data from their website visitors, people become increasingly protective of the information they share.
November 16, 2009The Most Powerful Paths to Profits
Twelve strategies to shape a company’s destiny.
October 27, 2009Profits Down, Spending Steady: The Global Innovation 1000
Booz & Company’s annual study of the world’s biggest corporate R&D spenders finds that most companies have stuck with their innovation programs despite the recession — and many are boosting spending to compete more effectively in the upturn.- October 26, 2009
Integrated Innovation at Pitney Bowes
In tough times, this venerable mail and documents company boosted not only its R&D spending but the creativity of its approach. 
October 5, 2009The Promise of “Self-segmentation”
Rather than putting consumers in arbitrary “buckets” for targeting, marketers should join them online in communities of passion and interest.
September 28, 2009What a Declining Business Media Means to CEOs
As cost cutting narrows the field of business journalism, it has become more difficult to put out a corporate story — or take one in.
August 27, 2009Are You Killing Enough Ideas?
Companies can improve their innovation performance by getting their formal and informal organizations in sync.
August 27, 2009The Consumerization of Corporate IT
Allowing employees access to online IT services, such as e-mail, desktop applications, and file storage, could save corporations money and improve productivity.
August 27, 2009A Walled Garden for Capital
New socially responsible trading networks seek to facilitate long-term profitable investment.
August 27, 2009The Promise (and Perils) of Open Collaboration
Companies like IBM and P&G have prospered by opening their borders, but there are cautionary lessons from the quality movement of the 1980s.
August 27, 2009Reinventing Print Media
Four new strategies offer a path to future profits for today’s troubled newspaper and magazine companies.
August 27, 2009The Thought Leader Interview: Tim Brown
The CEO of Silicon Valley–based design firm IDEO contends that elegant, customer-centric design stems from a simple set of thinking practices.
August 27, 2009Ads That Penetrate Consumers’ Heads and Hearts
Consumers process only the most useful and appealing information presented in advertisements.
August 27, 2009Managing Telecommuters
How telecommuting policies affect productivity and work-family conflict.
August 18, 2009Does Health Care Have an Electronic Future?
The Obama administration’s focus on digital patient records to minimize medical errors and improve efficiency has promise, but will face significant obstacles.- August 11, 2009
All Brands Are Niche Brands
Subaru’s chief marketing officer on how to sell cars in a tough market. 
July 15, 2009The Case against Future Shock
Art Kleiner, author of The Age of Heretics: A History of the Radical Thinkers Who Reinvented Corporate Management, introduces a lesson in historical perspective from Future Savvy: Identifying Trends to Make Better Decisions, Manage Uncertainty, and Profit from Change by Adam Gordon.
July 14, 2009Debugging the Supply Chain
Ten-year-old Cricket Communications found that even the oft overlooked supply chain can be a lucrative target for innovation.
June 30, 2009Why Cloud Computing Is Gaining Strength in the IT Marketplace
Web-based computing services are already saving money for many large enterprises. It’s time to jump on the bandwagon.- June 25, 2009
Rethinking the Software Development Cycle
By embracing the principles of lean manufacturing, Wipro Technologies learned how best to complete software projects. 
June 2, 2009The Promise of In-market Innovation
A new strategy recommends putting out new products in large volume and letting the marketplace — not focus groups — separate winners from losers.- May 26, 2009
The Promise of Private-label Media
A direct-to-consumer media strategy can help companies build brands and reach consumers in new ways. 
May 26, 2009Toyota’s IT Transformation
The information systems group at Toyota Motor Sales USA Inc. has moved from an "order-taker" role to "next-generation demand management” in an effort to meet overall corporate needs.- May 26, 2009
How to Shut Down a Project Gracefully
Companies that rely on innovation for growth must learn to live with failure. But lack of commercial success does not have to be a terrible result. - May 26, 2009
Further Proof That People Are Not Computers
People place more emphasis on numbers that have more digits, even when the economic value is the same or less. 
May 26, 2009The Trouble with Brands
Most consumer brands are not creating value. The exceptions share a set of “energized” attributes that companies can identify and exploit.
May 26, 2009Esther Dyson: The Thought Leader Interview
A long-standing champion of high-tech innovation foresees a fundamental shift toward more transparent institutions and a more relationship-driven economy.
May 26, 2009Dov Frohman Leads the Hard Way
The management author and former CEO of Intel Israel on the need to do the unexpected and attempt the impossible.- May 21, 2009
Benefiting from the Wisdom of Crowds
Why people contribute to collaborative projects and what companies stand to gain from understanding their motivations. - May 19, 2009
How LexisNexis Is Winning on the Web
CEO Andrew Prozes on why his company needed to transform itself to survive in the highly competitive online data and content marketplace. - May 7, 2009
The Limitations of Videoconferencing
Videoconferencing technology can affect the way employees interpret information and make judgments. - April 21, 2009
It’s a Virtual World
Slowly, companies are leaving the physical world behind to cut costs, improve communication, and find new ways to collaborate. - March 31, 2009
Beyond 3G
Mobile phone operators are turning to LTE as the fourth-generation technology to provide inexpensive wireless broadband access for cost-conscious consumers and businesses. - March 24, 2009
Global Partnerships Unplugged
A survey finds that information technology is a neglected asset in joint ventures, leading to disturbing results. - March 12, 2009
Finger Length Can Predict Achievement
Exposure to high levels of testosterone in the womb can play a role in determining success in certain forms of financial trading. - February 24, 2009
Digital Darwinism
In the new marketing and media ecosystem, some will fail, some will thrive, and all will have to evolve. - February 24, 2009
50-plus: A Market That Marketers Still Miss
Baby boomers are responsible for more than 40 percent of retail spending in the U.S. and western Europe, but many companies still focus on youth and young families. - February 24, 2009
Watching over the Web
For broadband service providers — and the Internet in general — “digital confidence” pays off. - February 24, 2009
4. Aerospace and Defense: Assault on Risk
- February 24, 2009
Measuring Your Way to Market Insight
To build closer connections to customers, start by developing analytical prowess. 
February 24, 2009The library rebooted
Even in an era when you can “Google” just about anything, many libraries have remained as vibrant, dynamic, and popular as ever. They’re staying that way by redefining the business they’re in.- February 24, 2009
William Haseltine: The Thought Leader Interview
A molecular biologist and entrepreneur sees green as the next wave of the genomic revolution. - February 24, 2009
5. Telecom: Exceeding Expectations
- February 24, 2009
Keeping Up with Workforce 2020
For many companies, success in the next decade will depend on how well they implement information technologies that transform when and how people do their jobs. - February 3, 2009
The Future Is Lithium
The advent of environmentally friendly automobiles is jump-starting a global battle over battery technology. - January 20, 2009
Get Out of the Silo
Marketing expert David Aaker argues that to succeed in today’s global arena, marketers must learn to appeal to consumers whose interests transcend individual products and regions. - January 15, 2009
Examining the Role of Corporate Culture in Innovation
Across nations, corporate culture is a better predictor of a firm’s ability to capitalize on disruptive innovations than factors such as government policy and R&D spending. - January 8, 2009
Why We Lie in E-mail
People are more comfortable lying via e-mail than in pen-and-paper communication, despite the ease with which e-mails can be stored and searched.
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