December 13, 2010
Helping the CIO Lead
Charlie Feld, the former CIO of Frito-Lay and a pioneer in his field, explains how IT can play a key role in developing corporate strategy.
More Tech & innovation
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November 23, 2010How E-mail Privacy Affects Morale
Companies should adopt a moderately restrictive e-mail monitoring system, and be sure that employees fully understand it.
November 23, 2010How Aha! Really Happens
The theory of intelligent memory suggests that companies relying on conventional creativity tools are getting shortchanged.
November 23, 2010Road Map to Relevance
How a capabilities-driven information technology strategy can help differentiate your company.
November 23, 2010Five Factors for Finding the Right Site
Placing a new research, design, or engineering center in emerging markets demands more than just “location, location, location.”
November 23, 2010A Better Choosing Experience
When consumers are overwhelmed with options, marketers should give them what they really want: ways of shopping that lower the cognitive stress.
November 5, 2010Amazon vs. the Corner Bookshop
The Internet has indeed caused many small stores to close, because they are unable to compete with large Web retailers offering reduced prices and more convenience for shoppers.
November 3, 2010The Global Innovation 1000: How the Top Innovators Keep Winning
Booz & Company’s annual study of the world’s biggest R&D spenders shows why highly innovative companies are able to consistently outperform. Their secret? They’re good at the right things, not at everything.
October 29, 2010Stock Options Aren’t for Everyone
Researchers find no connection between improved overall firm performance and the offering of stock option compensation to rank-and-file workers.
October 8, 2010The Shaping of New Product Features
A study of the digital camera market in its nascent stage finds that firms look to prior experience when developing features that will appeal to customers unfamiliar with a new product.
August 24, 2010A Gandhian Approach to R&D
Scientist and scholar Raghunath Mashelkar explains a new model of innovation from India that benefits the world’s poor.- August 24, 2010
Strategy by Design
Enterprise architecture can eliminate the gap between an organization’s technology and its business model. 
July 30, 2010Measuring the Effectiveness of Online Advertising Strategies
Online advertisements that are both targeted and highly visible can have the counterproductive effect of turning off viewers by seeming too intrusive and not being sensitive to consumers’ privacy.
July 26, 2010Brand Building, Beyond Marketing
Consumers are becoming more suspicious of traditional branding. Here are five steps to regain their trust.
July 26, 2010A Return, Not to Normal, but to Reality
Mark Anderson, the high-tech industry’s most accurate prognosticator, foresees an economic landscape still under the stress of too much liquidity — and decision makers still in denial.
July 23, 2010Empowering Product Management
Proficient product managers communicate well, are technically savvy, and possess strong marketing skills, but also need the authority to manage cross-functional work teams to succeed.
July 19, 2010Bringing Back Market Transparency
As regulators work to fix some of the problems caused by the financial markets’ changing infrastructure, five questions need to be addressed.- July 2, 2010
The Role of Corporate Culture in Product Development
A company’s culture can have an effect on the quantity and quality of the new products it develops. 
May 27, 2010Akbank Goes Mobile
Edward Landry, coauthor of The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI, introduces a passage on how analytics create competitive advantage from The Deciding Factor: The Power of Analytics to Make Every Decision a Winner, by Larry Rosenberger and John Nash, with Ann Graham.
May 25, 2010Does Location Really Matter?
For innovation-based companies, being located in an industry cluster has long been thought to enhance long-term financial prospects. This research suggests otherwise.
May 25, 2010Herman Miller’s Design for Growth
The office-furniture design leader is betting on innovation as it continues to push the envelope of management practice.
May 25, 2010The Promise of the Cloud Workplace
Freelancers are turning to “co-working” environments for better workplace interaction. Companies could use them to boost productivity.
May 25, 2010The Importance of Frugal Engineering
Providing new goods and services to “bottom of the pyramid” customers requires a radical rethinking of product development.
April 23, 2010Have Mobile Phones Changed the Way We Work?
Mobile phones may increase workers’ productivity, but they have not, as many people feared they would, blurred the boundaries between work and home.
March 1, 2010Five Gates to Innovation
Corning Inc.’s process for developing inventive products actually works, a claim that few companies can make.
February 23, 2010The Thought Leader Interview: Erik Brynjolfsson
MIT’s theorist of productivity draws a link between innovation in management practice and ongoing prosperity.- February 23, 2010
Data Points: Why Shoppers Switch
A new survey reveals that for different types of products, consumers change brands in response to different marketing triggers. 
February 23, 2010The New Golden Age
The history of investment and technology suggests that economic recovery is closer than you think, with a new silicon-based global elite at the helm.
January 11, 2010The Elusive Right Path to Engineering Offshoring
Farming out product design and development can be a risky venture, as many organizations have learned the hard way. Here are five steps to making it work.
January 4, 2010The Evolution of Technology
To economist W. Brian Arthur, the value of innovation depends on harnessing the natural progression of shared knowledge.
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