December 19, 2011
What’s Your Company’s Facebook LPM (Likes per Million)?
Every company can compare its brand value to that of its competitors based on a readily available scale: Facebook “likes,” adjusted for company revenue.
More Tech & innovation
Archives by year:
November 22, 2011A Better Way to Battle Malware
Emulating the methods used to transform production quality could clean up the Internet — and might even pay for itself.
November 22, 2011Making Customer Segmentation Deliver
As the ability to gather sophisticated data grows, here’s a four-step process for making segmentation drive improved performance.
November 4, 2011A One-Two Punch to Foster Creativity
Both incentives and training are needed to spur innovation.
October 25, 2011The Global Innovation 1000: Why Culture Is Key
Booz & Company’s annual study shows that spending more on R&D won’t drive results. The most crucial factors are strategic alignment and a culture that supports innovation.
October 21, 2011Dialing for Dollars with Phone Apps
Branded mobile applications can spark interest in new product categories.
September 30, 2011The Continuing Payoff from Open Innovation
The use of external partnerships grows increasingly productive over time.
September 1, 2011The Challenge of Managing Innovation and the Core Business
Three leadership principles turn inherent conflicts into long-term growth.
August 26, 2011In Marketing, a Few Bad Words Can Be a Good Thing
How positive impressions get bolstered by bits of negativity.
August 23, 2011The Enduring Principles of High-Tech Success
A review of Staying Power, by Michael A. Cusumano.
August 23, 2011A Strategist’s Guide to Digital Fabrication
Rapid advances in manufacturing technology point the way toward a decentralized, more customer-centric “maker” culture. Here are the changes to consider before this innovation takes hold.
August 23, 2011Data Points: Finding Shoppers Where They Live
August 23, 2011Is the U.S. Auto Industry Ready for Growth?
The outlook for manufacturers and suppliers may be bullish, but a new survey shows that industry executives see big challenges ahead.- August 5, 2011
The $169 Billion Hidden Market: People without Banks
Targeting the 9 million “unbanked” households in the United States. 
July 8, 2011When Knowledge Sharing Turns to Knowledge Hiding
Employees balk at requests for information out of distrust — or worse.
July 1, 2011IT Road Maps for IT Transformation
A conversation with Aetna Executive Vice President Meg McCarthy.
June 10, 2011The Stagecraft of Steve Jobs
How Apple’s CEO used narrative and dramatic techniques to manage his message.
June 3, 2011Measuring Brand Personality to Sharpen Marketing Campaigns
Three factors — favorability, originality, and clarity — determine a product’s identity.
May 30, 2011The Missing Link in Innovative Research
When the pipeline of technological breakthroughs has stalled, especially in industries like pharmaceuticals, midlevel managers may hold the key to R&D productivity.
May 30, 2011Next-Generation Product Development
Combining agile up-front processes with a lean approach to the back end can help companies outperform the competition.
May 30, 20113M’s Open Innovation
Fred J. Palensky, chief technology officer at one of the world’s most innovative companies, explains how to foster the ongoing cross-pollination of ideas.
May 24, 2011Focus and Scale on the Internet
The next wave of online business models must focus narrowly, rather than blindly pursuing scale.
May 24, 2011Banking on Social Media
Retail banks can use Facebook, YouTube, and other new platforms to better reach their “Generation C” customers.
May 24, 2011The Thought Leader Interview: Henry Chesbrough
To escape the commodity trap — and to compete effectively in a knowledge-based economy — business leaders of all kinds need to reinvent themselves as innovators in services.- May 23, 2011
The Three Paths to Open Innovation
To build your capabilities and cast a wider net for ideas, you must figure out which of the three types of innovation strategies you already have — and design your R&D approach accordingly. 
May 16, 2011A Long-Wave Theory on Today’s Digital Revolution
Historian Elin Whitney-Smith looks at previous periods of disruption to understand what companies (and people) are going through today.
May 2, 2011The Virtual Fitting Room
As simulation technologies transform the apparel shopping experience, retailers must decide how rapidly to embrace innovation. The Fits.me story demonstrates how challenging — and rewarding — an Internet marketing strategy can be.
April 4, 2011The Innovation Advantage
Council on Foreign Relations fellow Adam Segal decodes the rise of innovation in China and India — and what it really means for the United States.
March 18, 2011How Information and Communication Technologies Affect Decision Making
Wider access to databases pushes decisions down the org chart. E-mail, Wi-Fi, and smartphones tend to push them up.
February 22, 2011The Coming Wave of “Social Apponomics”
The secret to profitability on the Internet has finally arrived in an innovative blend of social media, Web mobility, and creative e-commerce applications.
February 22, 2011Cisco’s Virtual Management Lab
How one of the world’s most innovative companies discovered the value of focusing its R&D attention on its own business practices.
February 22, 2011The M-Commerce Challenge to Retail
As smartphones change shopping, merchants face a stark choice: Fall in behind their newly enabled consumers or fall behind altogether.
February 22, 2011The Thought Leader Interview: Didier Lombard
The former chairman of the board of France Télécom says telecommunications companies must outpace — or be inundated by — the coming explosion in data traffic.
February 22, 2011The Rise of Generation C
How to prepare for the Connected Generation’s transformation of the consumer and business landscape.
February 22, 2011Stan Ovshinsky’s Solar Revolution
His inventions from 50 years ago enabled cell phones, laptops, and flat-screen TVs. Now, at age 88, he’s aiming to make solar power cheaper than coal.
January 24, 2011Hotbeds of Innovation
U.S. multinationals are looking to small companies and startups for the next big ideas.
January 14, 2011The Stagnant Price of Bandwidth
People may be paying too much for broadband, and innovation could be a victim.
January 14, 2011How to Bring Innovations to Market
Management professor Vijay Govindarajan explains why companies have trouble implementing new ideas — and what they should do about it.
January 3, 2011The Seven Deadly Sins of Measurement
Jim Champy, coauthor, with Harry Greenspun, of Reengineering Health Care: A Manifesto for Radically Rethinking Health Care Delivery, introduces a lesson on the pitfalls of measurement from Faster, Cheaper, Better: The 9 Levers for Transforming How Work Gets Done, by Michael Hammer and Lisa W. Hershman.
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