October 1, 1999
More Tech & innovation
Archives by year:
- October 1, 1999
Tailored Marketing on the Internet: Does It Really Capture Customers?
Forget all the hype about "tailored marketing" on the Internet. The Web is just as likely to drive a wedge between retailers and their customers as it is to bring them closer. - October 1, 1999
Channel Champions: The Rise and Fall of Product-Based Differentiation
Welcome to the new era — where companies are known by their innovative channels, not their commoditized products. - July 1, 1999
Nonprofit Entrepreneurs: How WGBH Markets Its Brands
This broadcaster has built and leveraged powerful commercial brands, all while keeping a careful eye on its nonprofit mission. - July 1, 1999
The Truth about Internet Business Models
In the end, an e-business is just another business. - July 1, 1999
To Win with Innovation – Kill R&D
Superstar free-agents are the key to product innovation. How can you tap your industry's Michael Jordan? - April 1, 1999
Making ERP Succeed: Turning Fear into Promise
No one ever said enterprise resource planning was easy. Here's how to make it work - on time and under budget. - April 1, 1999
Corporate Strategy in a Digital Age
Is the Internet really revolutionizing the business world? The answer is yes, in at least seven ways. - April 1, 1999
"Enterprise.com: Market Leadership in the Information Age," by Jeffrey Papows, Ph.D.
Enterprise.com: Market Leadership in the Information Age by Jeffrey P. Papows, Ph.D. (256 pages, Perseus Books, 1999) - April 1, 1999
Branding.com: How Bricks-and-Mortar Companies Can Make it on Internet
How do you turn your real-estate investments into a thriving Web storefront? Make sure you have a strategic approach to reaching your customers. - January 1, 1999
The C.E.O.'s Information Technology Challenge: Creating True Value
Information technology has emerged as a key component of competitive advantage. - January 1, 1999
The Battle for Your Attention
What entertainment companies must do to profitably capture audiences. - January 1, 1999
Changing Channels In The Automotive Industry: The Future of Automotive Marketing and Distribution
The business of selling cars is changing. New competitive rules will apply. With these changes comes a shift in power. 
January 1, 1999"Burn Rate" by Michael Wolff
Burn Rate: How I Survived the Gold Rush Year on the Internet by Michael Wolff (256 pages, Simon & Schuster, 1999)
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