More World view
Archives by year:
- July 1, 1999A great airport fuel regional economic growth. But if you build it, will they come? Only if you build it the right way.
- July 1, 1999
Multinationals in the Next Decade: Blueprint, Flow and Soul Building the Modern Multinational OrganizationThe builders of modern multinationals draw inspiration from the architecture of buildings: Design a blueprint, manage the flow of resources and inject some soul.
- April 1, 1999
- April 1, 1999Can a consumer product be launched globally in a short time? It can if sufficient resources and time are allocated to planning the effort.
- April 1, 1999Barriers to trade - language, education, buying power - are fast disappearing. No longer is it so important that a product was "Made in China," or Canada, or France. Labels of country of origin have been largely a matter of semantics for years. Now, with new trade agreements among nations, the only label that might make sense is "Made on Earth."
- April 1, 1999Multinationals need a disciplined approach to selling in emerging markets. They can't launch consumer products with a scattershot approach.
- April 1, 1999Joint ventures can hold the key to expanding globally, introducing new product lines and leveraging brand capital. But it takes good relationships - and patience.
- January 1, 1999Huge global networks and alliances will soon create organizations of awesome capabilities.
- January 1, 1999This publishing and research company creates high-performance brands in country after country. It does so by sticking to its entrepreneurial roots.
- January 1, 1999Creating an effective global work force means knowing when to use "expats," when to hire "locals" and how to create that new class of employees -- the "glopats."
- January 1, 1999
- January 1, 1999A.B.B., The Dancing Giant: Creating the Globally Connected Corporation by Kevin Barham and Claudia Heimer (260 pages, Pitman Publishing Ltd., 1998)