It’s an ad, ad, ad, ad world
Some striking data in the latest edition of PwC’s Global Entertainment & Media Outlook explodes the notion that the advertising business is in decline.
Some striking data in the latest edition of PwC’s Global Entertainment & Media Outlook explodes the notion that the advertising business is in decline.
With the growth of digital streaming, torrid demand for the pop catalogs of yesterday is providing a new means of value creation for the entertainment and media industry.
In turning a product into a platform, AMC Networks also turned a show into a cultural phenomenon that invited fans to interact and co-create.
After a year of explosive growth fueled by the COVID-19 pandemic, streaming video companies have to embrace new strategies to create value for viewers, creators, and investors.
People need a shared understanding of what digital transformation means. Aristotle has a framework that helps.
Stephan Gans, PepsiCo’s Chief Consumer Insights and Analytics Officer, wants to bake real-time, data-rich insights into the food-and-beverage giant’s commercial decision-making processes.
In episode two of Voices in Tech, CEO Harry Keen introduces us to his synthetic data startup, Hazy, and we hear from PwC’s Marcus Hartmann on how companies can safely use their data to create value. Listen to the audio.