Reimagining consumer insights at PepsiCo
Stephan Gans, PepsiCo’s Chief Consumer Insights and Analytics Officer, wants to bake real-time, data-rich insights into the food-and-beverage giant’s commercial decision-making processes.
Stephan Gans, PepsiCo’s Chief Consumer Insights and Analytics Officer, wants to bake real-time, data-rich insights into the food-and-beverage giant’s commercial decision-making processes.
A new book explores the rise of middleman platforms and their impact on how we buy and sell.
Some striking data in the latest edition of PwC’s Global Entertainment & Media Outlook explodes the notion that the advertising business is in decline.
Why retailers and consumer goods companies face different challenges as they move “beyond digital.”
People need a shared understanding of what digital transformation means. Aristotle has a framework that helps.
Stephan Gans, PepsiCo’s Chief Consumer Insights and Analytics Officer, wants to bake real-time, data-rich insights into the food-and-beverage giant’s commercial decision-making processes.
In episode two of Voices in Tech, CEO Harry Keen introduces us to his synthetic data startup, Hazy, and we hear from PwC’s Marcus Hartmann on how companies can safely use their data to create value. Listen to the audio.