The Nobel Prize–winning economist parses the roles of emotion, cognition, and perception in the understanding of business risk.
by Michael Schrage
Stephan Gans, PepsiCo’s Chief Consumer Insights and Analytics Officer, wants to bake real-time, data-rich insights into the food-and-beverage giant’s commercial decision-making processes.
by Vishal Garg and Tom Fleming
What behavioral psychology can tell you about the human dynamics of your board.
by Maria Castañón Moats, Paul DeNicola, and Leah Malone