Plus: How Europe’s Green Deal is transforming business strategy

May 22, 2025

A better way to market sustainable products

Research by NYU Stern’s Center for Sustainable Business and PwC highlights the differences between messages that connect with customers and those that miss.

by Tensie Whelan and David Linich

s+b essential reading

How the EU’s Green Deal is driving business reinvention

Climate-focused policies are transforming Europe’s economy. To create value amid the changes, leaders need to master new rules and remake business models.

by Claudia Buysing Damsté, Ron Kinghorn and Ivy Kuo

The Leadership Agenda

These are young people’s top sustainability goals

In a PwC survey, perennial issues such as climate and energy took a backseat to two fundamental human needs. Are businesses working hard enough to meet them?

The secret recipe for organizational culture is no recipe

Culture emerges from a variety of ingredients within your organization, and cookie-cutter approaches won’t get it right.

by Eric J. McNulty

Does culture really eat strategy for breakfast?

This chestnut of the business world overlooks the importance of—and the challenge of creating—a clear strategy.

by Adam Bryant

A flexible routine can help you change for good

The most effective habits create stability but avoid rigidity.

by Katy Milkman

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