Preheader: Plus: Why the answer extends beyond consumers

October 20, 2026

Humans depicted in this image are AI generated

PwC insights

Driving into the future

Further progress will hinge on the auto industry’s ability to convince prospects to take the EV plunge.

Includes AI-generated content

PwC insights

Driving the automotive industry into the future

PwC’s survey highlights the capabilities and strategies automotive companies must develop to gain a distinct advantage in the years ahead.

Take on Tomorrow

What does the future of mobility look like?

Mobility is changing—and it’s bigger than just cars. In this episode of PwC's Take on Tomorrow podcast, we explore how electric vehicles, automation and new tech are transforming the way we move people and goods.

Technologies that once seemed improbable are now reshaping how people work and grow. In Series 5 of Take on Tomorrow—PwC’s award-winning podcast exploring the biggest challenges facing business and society—we ask one critical question: How do bold ideas gain momentum?

Unlock the workforce advantage

Two-thirds of workers are now using AI, but only a minority are reaping the rewards. Leaders must rewire work to lift the whole workforce.

How can business help us take charge of our health?

Most people only think about healthcare when something goes wrong. In this episode of PwC's Take on Tomorrow podcast, we explore the momentum behind a people-powered health system—and Dorothy Kilroy, Chief Commercial Officer at Oura, shares how the company built a business model around a new category of wearable technology.

Are AI agents changing the rules of business?

AI is entering a new phase. The organizations seeing the greatest returns aren't automating processes—they're redesigning how work gets done. In this episode of Take on Tomorrow, Rob Seaman, General Manager of Slack at Salesforce, tells us how AI agents are changing the way teams collaborate, innovate, and turn ideas into reality.

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