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When Failure Isn’t Free

While Duke Nukem Forever was exceptional, modern games projects are far larger, more expensive, more complex and more difficult to manage than they were even ten years ago. Gamers have been eagerly awaiting Elite 4 since rumours of its development surfaced in 2001. They are still waiting.

— Tim Harford

Excerpted with permission by Farrar, Straus and Giroux LLC. Copyright © 2011 by Tim Harford. All rights reserved.

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This Reviewer

  1. Chris Trimble is the coauthor, with Vijay Govindarajan, of Reverse Innovation: Create Far from Home, Win Everywhere (Harvard Business Review Press, 2012), The Other Side of Innovation: Solving the Execution Challenge (Harvard Business School Publishing, 2010), and Ten Rules for Strategic Innovators: From Idea to Execution (Harvard Business School Press, 2005), which strategy+business recognized as the best strategy book of the year. He is a consultant, a speaker, and an adjunct associate professor at the Tuck School of Business at Dartmouth College.

This Excerpt

  1. Adapt: Why Success Always Starts with Failure (Farrar, Straus and Giroux, 2011), by Tim Harford.
  2. Tim Harford is an economist, a senior columnist for the Financial Times, and host of the BBC radio series “More or Less.” His previous books include The Undercover Economist: Exposing Why the Rich Are Rich, the Poor Are Poor—and Why You Can Never Buy a Decent Used Car! (Oxford University Press, 2006), which has sold a million copies worldwide in almost 30 languages, and The Logic of Life: The Rational Economics of an Irrational World (Random House, 2008).


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