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Strategy

s+b BlogsGMO

Six building blocks for revitalized B2B marketing and sales

COVID-19 is forcing companies to leverage digital experiences rather than rely on traditional face-to-face models of engagement, but the change requires ramping up investments and reimagining operating models.
by Matt Egol and Anil Khurana

The power of feelings at work

By aligning the pursuit of business objectives with the meeting of human needs, companies can tap into powerful emotional forces in their current cultural situations.
by Jon Katzenbach, Chad Gomes, and Carolyn Black
s+b Blogs

What is an office for now?

Remote working may be here to stay, but don’t write off the office just yet.
by Linda Rodriguez McRobbie

Why corporate purpose statements often miss their mark

Analysis of nearly 2,000 CEOs’ description of their company’s purpose reveals that most omit a critical detail: why their company is in business.
by Christopher Michaelson, Douglas A. Lepisto, and Michael G. Pratt
Interactive

The s+b crossword

Get ready to put your knowledge of all things business to the test with a puzzle celebrating our 25th anniversary.
by Myles Mellor