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Raven
Creative
Inc.
www.ravencreative.com
Professor Rory McDonald, an expert in disruptive strategy, urges corporate leaders to learn from startups—and preschoolers—as they seek to reinvent their organizations.
By understanding the mistakes you’re most likely to make — and when you’re most likely to make them — you can maximize your effectiveness and opportunities. See also “Diagnose your risk of unforced errors.”
Lose the lofty statement, and instead explain what you provide to your customers and why it matters.
Understanding the impact of new policies and programs empowers companies to accelerate decarbonization and boost the bottom line.