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Forward to normal
Entertainment and media companies are building business models that are resilient to the enduring changes in consumer behavior ushered in by COVID-19.
PwC's Global Entertainment & Media Outlook
Entertainment and media are everybody’s business today. New technology and the resulting shifts in user behavior are blurring the lines across industries and sectors. And as they aim to reach, attract, and engage customers more effectively, businesses in a broad range of sectors are seeking to build, buy, and borrow media capabilities.
In an ongoing editorial collaboration, strategy+business teams up with PwC’s Global Entertainment & Media Outlook to broaden and deepen the conversation about the current findings. The Outlook, now in its 21st annual edition, is a comprehensive online source of global analysis for consumer and advertising spending. With like-for-like, five-year historical, and five-year forecast data and commentary for 14 defined industry segments in 53 territories, the Outlook makes it easy to compare and contrast consumer and advertising spending across segments and territories. Find out more at www.pwc.com/outlook
2020 Outlook
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The clear Sky strategy
Jeremy Darroch, the CEO of global television company Sky, believes consistent renewal and reinvention is the key to relevance in the age of streaming.
2019 Outlook
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Transforming TV by going back to the future
For virtually its entire existence, the vast global television industry has survived and thrived amid a series of transformations. Here’s how it can surf the next wave.
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Ears wide open
Voice-activated technology and devices are creating new media, entertainment, and marketing businesses built on the age-old power of simply listening.
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The kidtech is all right
Dylan Collins, CEO of SuperAwesome, describes how his six-year-old company is hitting a growth spurt by leading the charge on digital privacy for children.
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Making connections with the new digital consumer
To thrive in a world of apps, platforms, and privacy concerns, marketers have to become multitaskers.
2018 Outlook
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Video Gaming Levels Up into a Sport
E-sports evolved from a hobby into an obsession, into a business — and now it is a full-fledged entertainment industry.
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NBA Commissioner Adam Silver Has a Game Plan
Global growth, social media, and technology are allowing professional basketball to engage fans in the arena and online.
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The Revenue Stream Revolution in Entertainment and Media
Developing new sources of income is a vital strategic imperative.
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Oath CEO Tim Armstrong Believes in the Promise of the Mobile Consumer
The company that owns AOL and Yahoo is investing in content, software, and better online user experiences for marketers and consumers.
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The Podcasting Revenue Boom Has Started
As advertising revenues begin to catch up with the growth of the medium, podcasting is building the infrastructure of a billion-dollar media industry.
2017 Outlook
A World of Differences
Entertainment and media companies can tap into many pockets of growth and opportunity. Our intensive analysis of five shifts roiling the industry can help you identify them.
You’re a Media Company. Now What?
Four strategies that work in this dynamic new world.
India’s Triple Play
What do feature phones, regional newspapers, and smartphones have in common? They’re all vehicles for the country’s remarkable move to digital broadband.
s+b Blogs
Inside the Outlook
Delving into comprehensive data on the world’s entertainment and media industries yields sharp insights into a future of eroding borders, changing behavior, and opportunities for growth.
Story Time
Why are we so interested in media about media?
Facebook’s Carolyn Everson on Connecting at Scale
The company’s top marketing executive describes the social network’s ambitious efforts to forge enduring and meaningful relationships — with employees, industry partners, and everyone else on Earth.
Fan Favorites
In order to build engagement and loyalty in a climate of intense competition and distraction, media companies have to understand their customers, viewers, and readers as fans.
Fantasy-League Media
If you could draft an all-star team of entertainment and media assets and capabilities, who would you pick?
Sir Martin Sorrell of WPP on Coming Together
The firm’s CEO explains how the global agency is deploying its resources to connect effectively with clients and consumers across industry and geographic borders.
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