It’s an ad, ad, ad, ad world
Some striking data in the latest edition of PwC’s Global Entertainment & Media Outlook explodes the notion that the advertising business is in decline.
Some striking data in the latest edition of PwC’s Global Entertainment & Media Outlook explodes the notion that the advertising business is in decline.
With the growth of digital streaming, torrid demand for the pop catalogs of yesterday is providing a new means of value creation for the entertainment and media industry.
In turning a product into a platform, AMC Networks also turned a show into a cultural phenomenon that invited fans to interact and co-create.
After a year of explosive growth fueled by the COVID-19 pandemic, streaming video companies have to embrace new strategies to create value for viewers, creators, and investors.
John B. Riggs, CTO and SVP of Applied Technology Solutions at HSB (Hartford Steam Boiler), describes how the company is using technology to build new ventures and create new business models in the historically risk-averse insurance sector.
How can companies unlock the value in artificial intelligence while mitigating the downsides? We asked leaders in this quickly changing field to weigh in.
The pace of change can paralyze some executives. It’s time to develop a more dynamic relationship with risk-taking and failure.
Anyone can get stuck in a rut and become too invested in the initiatives they’ve launched. Use this mental trick to keep a fresh perspective.