Some striking data in the latest edition of PwC’s Global Entertainment & Media Outlook explodes the notion that the advertising business is in decline.
PwC’s Global Entertainment & Media Outlook
Entertainment and media are everybody’s business today. New technology and the resulting shifts in user behavior are blurring the lines across industries and sectors. And as they aim to reach, attract, and engage customers more effectively, businesses in a broad range of sectors are seeking to build, buy, and borrow media capabilities.
In an ongoing editorial collaboration, strategy+business teams up with PwC’s Global Entertainment & Media Outlook to broaden and deepen the conversation about the current findings. The Outlook, now in its 23rd annual edition, is a comprehensive online source of global analysis for consumer and advertising spending. With like-for-like, five-year historical, and five-year forecast data and commentary for 14 defined industry segments in 52 territories, the Outlook makes it easy to compare and contrast consumer and advertising spending across segments and territories. Find out more at www.pwc.com/outlook
With the growth of digital streaming, torrid demand for the pop catalogs of yesterday is providing a new means of value creation for the entertainment and media industry.