PwC's Global Entertainment & Media Outlook

Entertainment and media are everybody’s business today. New technology and the resulting shifts in user behavior are blurring the lines across industries and sectors. And as they aim to reach, attract, and engage customers more effectively, businesses in a broad range of sectors are seeking to build, buy, and borrow media capabilities.

In an ongoing editorial collaboration, strategy+business teams up with PwC’s Global Entertainment & Media Outlook to broaden and deepen the conversation about the current findings. The Outlook, now in its 21st annual edition, is a comprehensive online source of global analysis for consumer and advertising spending. With like-for-like, five-year historical, and five-year forecast data and commentary for 14 defined industry segments in 53 territories, the Outlook makes it easy to compare and contrast consumer and advertising spending across segments and territories. Find out more at www.pwc.com/outlook

2020 Outlook

GMO

The clear Sky strategy

Jeremy Darroch, the CEO of global television company Sky, believes consistent renewal and reinvention is the key to relevance in the age of streaming.

by David Lancefield and Daniel Gross

2019 Outlook

GMO

Transforming TV by going back to the future

For virtually its entire existence, the vast global television industry has survived and thrived amid a series of transformations. Here’s how it can surf the next wave.

by David Lancefield

GMO

Ears wide open

Voice-activated technology and devices are creating new media, entertainment, and marketing businesses built on the age-old power of simply listening.

by Bob Woods

GMO

The kidtech is all right

Dylan Collins, CEO of SuperAwesome, describes how his six-year-old company is hitting a growth spurt by leading the charge on digital privacy for children.

by Daniel Gross

GMO

Making connections with the new digital consumer

To thrive in a world of apps, platforms, and privacy concerns, marketers have to become multitaskers.

by Dan Bunyan and Karim Sarkis

2018 Outlook

GMO

Video Gaming Levels Up into a Sport

E-sports evolved from a hobby into an obsession, into a business — and now it is a full-fledged entertainment industry.

by Bob Woods

GMO

NBA Commissioner Adam Silver Has a Game Plan

Global growth, social media, and technology are allowing professional basketball to engage fans in the arena and online.

by Christopher Vollmer and Daniel Gross

GMO

The Revenue Stream Revolution in Entertainment and Media

Developing new sources of income is a vital strategic imperative.

by Christopher Vollmer

GMO

Oath CEO Tim Armstrong Believes in the Promise of the Mobile Consumer

The company that owns AOL and Yahoo is investing in content, software, and better online user experiences for marketers and consumers.

by Christopher Vollmer and Daniel Gross

GMO

Gutenberg’s Revenge

Why books are the only form of physical media whose sales are growing.

by Bob Woods

GMO

The Podcasting Revenue Boom Has Started

As advertising revenues begin to catch up with the growth of the medium, podcasting is building the infrastructure of a billion-dollar media industry.

by Bob Woods

2017 Outlook

A World of Differences

Entertainment and media companies can tap into many pockets of growth and opportunity. Our intensive analysis of five shifts roiling the industry can help you identify them.

by Chris Lederer and Megan Brownlow

You’re a Media Company. Now What?

Four strategies that work in this dynamic new world.

by Deborah Bothun and John Sviokla

India’s Triple Play

What do feature phones, regional newspapers, and smartphones have in common? They’re all vehicles for the country’s remarkable move to digital broadband.

by Suvarchala Narayanan

s+b Blogs

Inside the Outlook

Delving into comprehensive data on the world’s entertainment and media industries yields sharp insights into a future of eroding borders, changing behavior, and opportunities for growth.

by Deborah Bothun

Story Time

Why are we so interested in media about media?

by Daniel Gross

Facebook’s Carolyn Everson on Connecting at Scale

The company’s top marketing executive describes the social network’s ambitious efforts to forge enduring and meaningful relationships — with employees, industry partners, and everyone else on Earth.

by Deborah Bothun and Emmanuelle Rivet

Fan Favorites

In order to build engagement and loyalty in a climate of intense competition and distraction, media companies have to understand their customers, viewers, and readers as fans.

by Erin Reilly

Fantasy-League Media

If you could draft an all-star team of entertainment and media assets and capabilities, who would you pick?

by Sarah Ellison

Sir Martin Sorrell of WPP on Coming Together

The firm’s CEO explains how the global agency is deploying its resources to connect effectively with clients and consumers across industry and geographic borders.

by Deborah Bothun and Daniel Gross