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PwC's Global Entertainment & Media Outlook

Entertainment and media are everybody’s business today. New technology and the resulting shifts in user behavior are blurring the lines across industries and sectors. And as they aim to reach, attract, and engage customers more effectively, businesses in a broad range of sectors are seeking to build, buy, and borrow media capabilities.

In an ongoing editorial collaboration, strategy+business teams up with PwC’s Global Entertainment & Media Outlook to broaden and deepen the conversation about the current findings. The Outlook, now in its 21st annual edition, is a comprehensive online source of global analysis for consumer and advertising spending. With like-for-like, five-year historical, and five-year forecast data and commentary for 14 defined industry segments in 53 territories, the Outlook makes it easy to compare and contrast consumer and advertising spending across segments and territories. Find out more at

2020 Outlook

Cartoon-style drawing of a man in a house on a stationary bike doing karaoke while watching a movie on an iPad.

Forward to normal

Entertainment and media companies are building business models that are resilient to the enduring changes in consumer behavior ushered in by COVID-19.
by Dan Bunyan and Vikram Dhaliwal

The clear Sky strategy

Jeremy Darroch, the CEO of global television company Sky, believes consistent renewal and reinvention is the key to relevance in the age of streaming.
by David Lancefield and Daniel Gross

2019 Outlook


Transforming TV by going back to the future

For virtually its entire existence, the vast global television industry has survived and thrived amid a series of transformations. Here’s how it can surf the next wave.
by David Lancefield

Ears wide open

Voice-activated technology and devices are creating new media, entertainment, and marketing businesses built on the age-old power of simply listening.
by Bob Woods

The kidtech is all right

Dylan Collins, CEO of SuperAwesome, describes how his six-year-old company is hitting a growth spurt by leading the charge on digital privacy for children.
by Daniel Gross

2018 Outlook


Gutenberg’s Revenge

Why books are the only form of physical media whose sales are growing.
by Bob Woods

The Podcasting Revenue Boom Has Started

As advertising revenues begin to catch up with the growth of the medium, podcasting is building the infrastructure of a billion-dollar media industry.
by Bob Woods

2017 Outlook

A World of Differences

Entertainment and media companies can tap into many pockets of growth and opportunity. Our intensive analysis of five shifts roiling the industry can help you identify them.
by Chris Lederer and Megan Brownlow

India’s Triple Play

What do feature phones, regional newspapers, and smartphones have in common? They’re all vehicles for the country’s remarkable move to digital broadband.
by Suvarchala Narayanan
s+b Blogs

Inside the Outlook

Delving into comprehensive data on the world’s entertainment and media industries yields sharp insights into a future of eroding borders, changing behavior, and opportunities for growth.
by Deborah Bothun

Story Time

Why are we so interested in media about media?
by Daniel Gross

Facebook’s Carolyn Everson on Connecting at Scale

The company’s top marketing executive describes the social network’s ambitious efforts to forge enduring and meaningful relationships — with employees, industry partners, and everyone else on Earth.
by Deborah Bothun and Emmanuelle Rivet

Fan Favorites

In order to build engagement and loyalty in a climate of intense competition and distraction, media companies have to understand their customers, viewers, and readers as fans.
by Erin Reilly

Fantasy-League Media

If you could draft an all-star team of entertainment and media assets and capabilities, who would you pick?
by Sarah Ellison

Sir Martin Sorrell of WPP on Coming Together

The firm’s CEO explains how the global agency is deploying its resources to connect effectively with clients and consumers across industry and geographic borders.
by Deborah Bothun and Daniel Gross