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Consumer & retail

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Six building blocks for revitalized B2B marketing and sales

COVID-19 is forcing companies to leverage digital experiences rather than rely on traditional face-to-face models of engagement, but the change requires ramping up investments and reimagining operating models.
by Matt Egol and Anil Khurana

Delivering on your promises

In The Ends Game, professors Marco Bertini and Oded Koenigsberg explain how companies can help their customers meet goals by rewriting the rules of commerce.
by David Lancefield

The shifting nexus of retail banking

As customer relationships become transaction-based and as more players compete for revenue, legacy institutions will have to double down on experience and trust.
by Rowan Laurence and Stelios Kavadias
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Reimagine your entire brand portfolio

COVID-19 has prompted so many changes in people’s needs and preferences that consumer packaged goods companies need to take a fresh look at their offerings.
by K.B. Clausen and Matt Egol
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Technology for a no-touch world

COVID-19 has revealed ways in which existing technologies might be applied to help us avoid germs and contain future outbreaks of disease.
by Kevin Maney