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Consumer & retail

Customer undergoing facial scan at automated store checkout
s+b Blogs

The cyborg behind the sales counter

Equipping employees with wearable or implantable AI devices may improve efficiency, but firms must weigh ethical concerns and prepare customers for the new experience.
by Matt Palmquist
Fender CEO Andy Mooney pauses in a hallway lined with guitars.
GMO

Fender hits the right notes

CEO Andy Mooney riffs on the boom in guitar sales during COVID-19 and rethinking business models for the post-pandemic world.
by Bob Woods
A stethoscope rests upon a laptop keyboard.
s+b BlogsGMO

Empowerment will be at the heart of the new healthcare experience

COVID-19 has highlighted the importance of keeping patients, families, and caregivers informed and connected, and of valuing them as co-creators in building the future of healthcare delivery.
by Ron Chopoorian, Vaughn Kauffman, and Margherita Masciariello
Man places a sports bet on his phone while watching a live game on his laptop
s+b Blogs

The future of sports fandom

COVID-19 has ushered in an era in sports watching that will be more interactive and creative in blending real-life and virtual experiences.
by Kevin Maney
Illustration showing a social media influencer in a smartphone, using a megaphone to convey a message to his followers
s+b Blogs

Make the most of your influencers

New research offers a taxonomy that can help marketers choose the right partners and deploy them effectively.
by Matt Palmquist
Cartoon-style drawing of a man in a house on a stationary bike doing karaoke while watching a movie on an iPad.
GMO

Forward to normal

Entertainment and media companies are building business models that are resilient to the enduring changes in consumer behavior ushered in by COVID-19.
by Dan Bunyan and Vikram Dhaliwal