Consumer & retail

How to build a great experience

A new book by two professors provides a tool kit for designers of customer, user, and employee experiences.
by Theodore Kinni

Niche work if you can get it

Understanding how specialist companies succeed can help all leaders learn ways to stick to their strategies.
by Thomas A. Stewart and Patricia O’Connell

Creating an agile mind-set at PepsiCo

The company’s Central and South America unit transformed itself after implementing a more nimble approach that stoked innovation and increased employees’ free time.
by Johannes Evenblij and Janine Waclawski
GMO

India’s new unicorns

The world’s largest democracy is becoming a seedbed for billion-dollar startups.
by Vishnupriya Sengupta and Suvarchala Narayanan
GMO

A sustainable approach to the beauty business

João Paulo Ferreira, CEO of Natura, Brazil’s largest cosmetics company, uses the secrets of the Amazon to fuel an ambitious, environmentally responsible expansion agenda.
by Richard Lapper
GMO

Transforming TV by going back to the future

For virtually its entire existence, the vast global television industry has survived and thrived amid a series of transformations. Here’s how it can surf the next wave.
by David Lancefield

The Greatest Showman on Earth

Robert Wilson’s biography of P.T. Barnum seeks to balance the humbug and hucksterism with business success and good works.
by Theodore Kinni