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Consumer & retail

An illustration of a megaphone emitting a stream of digital icons

It’s an ad, ad, ad, ad world

Some striking data in the latest edition of PwC’s Global Entertainment & Media Outlook explodes the notion that the advertising business is in decline.

by Daniel Gross
June 20, 2022
Woman using a mobile app to pay in a coffee shop

Mining value from consumer data

Why retailers and consumer goods companies face different challenges as they move “beyond digital.”

by Sabine Durand-Hayes
June 8, 2022