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Consumer & retail

Illustration showing a social media influencer in a smartphone, using a megaphone to convey a message to his followers
s+b Blogs

Make the most of your influencers

New research offers a taxonomy that can help marketers choose the right partners and deploy them effectively.
by Matt Palmquist
Cartoon-style drawing of a man in a house on a stationary bike doing karaoke while watching a movie on an iPad.
GMO

Forward to normal

Entertainment and media companies are building business models that are resilient to the enduring changes in consumer behavior ushered in by COVID-19.
by Dan Bunyan and Vikram Dhaliwal
s+b BlogsGMO

Six building blocks for revitalized B2B marketing and sales

COVID-19 is forcing companies to leverage digital experiences rather than rely on traditional face-to-face models of engagement, but the change requires ramping up investments and reimagining operating models.
by Matt Egol and Anil Khurana

Delivering on your promises

In The Ends Game, professors Marco Bertini and Oded Koenigsberg explain how companies can help their customers meet goals by rewriting the rules of commerce.
by David Lancefield

The shifting nexus of retail banking

As customer relationships become transaction-based and as more players compete for revenue, legacy institutions will have to double down on experience and trust.
by Rowan Laurence and Stelios Kavadias
s+b BlogsGMO

Reimagine your entire brand portfolio

COVID-19 has prompted so many changes in people’s needs and preferences that consumer packaged goods companies need to take a fresh look at their offerings.
by K.B. Clausen and Matt Egol
More PwC insights
Bold insights for bold leaders. A new series that addresses the most urgent forces facing business leaders in 2021 — and beyond. Explore the series.