Now is the time for advertising to start experimenting with technology that can create immersive brand experiences.
Welcome to strategy+business. Here’s what’s new.
- A new segmentation strategy can help sales teams identify their growth hot spots.
- To pick the right priorities for your time, hone in on the things that allow you to deliver your best.
- E-tailers create sponsored ads in a bid to attract online consumers, but lower-cost improvements to search placement can be more profitable.
- People committed to common purposes and goals can change key elements of a company’s culture when they set strong ground rules that allow people to feel confident.
- A veteran executive calls out the books that most influenced him in a career driven by innovation.
- Gradually, and then suddenly, the environment has changed.
- InteractiveTrack your chances of becoming a chief executive at one of the world’s largest companies, based on a study of incoming leaders.