In Citizen Coke, Bartow Elmore serves up a snarky environmental history of Coca-Cola Company.
Welcome to strategy+business. Here’s what’s new.
- The former entrepreneur analyzes the leadership skills that new companies need for long-term success.
- “Brand sacrifice” means companies, not consumers, feel the pain.
- The eminent — and controversial — economist offers a set of cures for the ills of global poverty. It’s not clear the medicine works.
- Addressing climate change with a sense of urgency isn’t a matter of morality, two economists argue. It’s about managing risk.
- How to build trust by letting consumers know everything about your enterprise.
- Tomorrow’s Bottom Line
- John Elkington and Jochen Zeitz’s new book proposes how to achieve the triple bottom line of planet, people, and profits.
- Companies that rely on traditional project management methods could be getting an incomplete picture of their own vulnerabilities and opportunities.
- The former BP policy development manager and U.N. business and human rights advisor on the nuances of promoting social responsibility and sustainability within companies.
- How AkzoNobel NV, a leading manufacturer, is making its health, safety, and environment procedures stronger by making them more consistent.
- Automakers are far more confident about diesel’s popularity in the U.S. than they are about hybrids or electric cars. Here's a look at the real value of diesel.
- Syria. Ukraine. The Tea Party. Companies should start preparing for the new global reality.
- An urgent need for job growth is spurring an innovative trend in CSR and high-minded commercial initiatives.
- Companies that implement socially and environmentally responsible strategies tend to profit—but the benefits take time to show.
- How unconventional ownership structures strengthen America’s crazy-quilt economy.
- By demonstrating the value of investing in the environment, conservationists can forge unexpected partnerships and reap large-scale benefits.
- According to a new study, the solar industry is slowly stabilizing.
- Physicist William Cooke discusses the potential for algal biofuels to become the next big alternative energy source.
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