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strategy and business

s+b Blogs

Alex Kandybin

Alex Kandybin is a Strategy& partner, based in New York, specializing in innovation in the consumer products and health care industries.

August 13, 2013
The secret to successful launches is doubling down on the attributes and capabilities that make your offering stand out.
July 17, 2013
Successfully innovative consumer products, like SodaStream and Dyson, appear to share two attributes: coherence and being difficult to copy.