Alexander Kandybin is an advisor to executives in the consumer and healthcare industries for Strategy&, PwC’s strategy consulting business. A principal with PwC US based in New York, he specializes in developing innovation capabilities that create lasting competitive advantage and drive growth for global businesses. He has also served as an adjunct professor at Columbia Business School.
Business strategy is at an evolutionary crossroads. It’s time to resolve the long-standing tension between the inherent identity of your organization and the fleeting nature of your competitive advantage.