Freek Vermeulen is an Associate Professor of Strategy and Entrepreneurship at the London Business School. He relies on academic research to gain insight into how organizations really work.
All articles by Freek Vermeulen
- 1.Focusing on missions
Zahid Salman, president & CEO of GreenShield, Canada’s only national nonprofit healthcare and insurance organization, is tapping into digital strategies and the larger care ecosystem to expand offerings—and impact.
- 2.What leaders get wrong about responsibility
Effective leadership isn’t about giving or taking responsibility—it’s about sharing it.
- 3.A leader’s handbook for managing culture
Harvard Business School professor emeritus James Heskett sums up the insights he’s gleaned in more than 30 years of studying corporate culture.
- 4.The Dynamic Capabilities of David TeeceTo U.C. Berkeley's long-standing strategy thinker, companies gain an edge only when they evolve in ways no one else can match.
- 5.Six reasons successful leaders love questions
Asking questions and listening to the questions of others helps leaders make better decisions.
©2026 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details. Strategy+business is published by certain member firms of the PwC network. Articles published in strategy+business do not necessarily represent the views of the member firms of the PwC network. Reviews and mentions of publications, products, or services do not constitute endorsement or recommendation for purchase. Mentions of Strategy& refer to the global team of practical strategists that is integrated within the PwC network of firms. For more about Strategy&, see www.strategyand.pwc.com. No reproduction is permitted in whole or part without written permission of PwC. “Strategy+business” is a trademark of PwC.