May 26, 2016
E-tailers create sponsored ads in a bid to attract online consumers, but lower-cost improvements to search placement can be more profitable.
May 19, 2016
Large U.S. firms with a sustainability program see an uptick in financial performance and have a positive impact on the environment around them.
May 12, 2016
Creating a company-wide culture that prizes sensitive brand, process, innovation, and database information is the key to extracting value from proprietary jewels without giving them away.
May 5, 2016
When companies are run by co-CEOs, sharing power equally doesn’t necessarily translate into better results.
April 28, 2016
Large U.S. firms react to competition from high-quality foreign importers by investing more in their own R&D efforts and producing more patents.
April 21, 2016
Working in a supportive environment boosts LGB employees’ belief that they are living up to their professional aspirations.
April 14, 2016
Despite privacy concerns, businesses can benefit from including personalized information about potential customers in their email advertising appeals.
April 7, 2016
Forward-looking companies used the recent recession as an opportunity to restructure their workforce through a combination of hiring, layoffs, and training.
March 31, 2016
The key to selling products to an ethnically diverse audience may not be as obvious as you think.
March 24, 2016
Companies can turn consumers into active online volunteers who offer consistently valuable input on existing and yet-to-be-designed products.
March 17, 2016
A new study finds that despite progress on gender equity, there seems to be an implicit quota on women holding senior positions at large companies.
March 10, 2016
Employee self-control and subtle prompts from employers can turn the hours spent getting to and from the office into productive time.
March 3, 2016
A study describes how companies can adopt a flexible innovation strategy that is responsive to changes in rapidly shifting markets.
February 25, 2016
Companies rolling out social media marketing campaigns should keep their messages casual and general.
February 18, 2016
A study shows that employees with poor credit are no more or less productive than their colleagues with better standing.
February 11, 2016
Don’t let the performance of superstars distract you from the damage toxic employees inflict.
February 4, 2016
A new study finds that the design of new products can help move a company’s stock — especially if those products appear to be very useful.
January 28, 2016
Managers in restaurants and other service businesses can maximize sales by carefully filling teams with top performers and underachievers.
January 21, 2016
Flexible, adaptive supply chain management is an overlooked but vital component of a company’s overall innovation strategy.
January 14, 2016
Companies can maximize their investments in Web analytics if they focus tightly on priorities, layer human intelligence on top of smart technology, and enlist senior management to lead the charge.
January 7, 2016
Companies seeking to balance the rights of their workforce against the safety of their reputation have to craft clear social media policies.
December 23, 2015
Working spouses are more likely to emotionally support each other when they work for companies that offer flexibility in balancing home and professional life. This support has important implications for company productivity and turnover as well.
December 17, 2015
When firms want to shed a subsidiary, they must decide whether to spin off or sell the business. New research shows that selling, rather than spinning, may be the more profitable option.
December 10, 2015
Despite the bad press about spending-based rewards programs, companies and consumers can both benefit if firms are willing to give up a small amount of revenue.
December 3, 2015
Predicting a startup’s success before the venture is even launched may seem impossible. But entrepreneurs and investors should never overlook the value of assessing the basic concept behind the business.
November 19, 2015
It’s generally presumed that employees who accrue political power at work are higher performers. But those who schmooze a little less are actually the best at their jobs.
November 12, 2015
Email is still the king of office communications, but company-hosted social networking platforms are gaining in popularity, especially among younger workers.
November 5, 2015
C-suite executives with criminal records in their personal lives are more likely to commit fraud than their law-abiding but free-spending counterparts.
October 29, 2015
Given the growing number of international mergers, managers must overcome cultural differences with foreign colleagues to avoid the type of friction that can devalue a deal.
October 22, 2015
Early adopters get most of the attention from analysts and marketers, but focusing on consumers who are resistant to innovations is another way to bring new products to market.
October 15, 2015
Workshops in another setting can provide employees with a valuable means of thinking critically about their company’s vision.
October 8, 2015
When market share is concentrated among a few companies, they advertise more. But that dynamic could actually benefit the competition.
October 2, 2015
Analysts often discourage risky expansions into developing markets, but three distinct strategies have been associated with success.
September 24, 2015
Many corporations reduced their investments in sustainable initiatives during the recent recession — but some relatively high-performing firms actually increased their long-term commitment to CSR.
September 17, 2015
Online peer-based fundraising tools have the potential to disrupt traditional investing models, but entrepreneurs and investors must overcome existing cultural and government barriers.
September 10, 2015
Firms on the forefront of innovation often concentrate on introducing new products to younger consumers, but an aging population gives companies fresh opportunities as well.
September 3, 2015
Employees who get injured or sick on the job are returning to work much sooner than they did in the past, but companies have varied reasons for accommodating their injured workers.
August 26, 2015
CIOs are staying longer in their jobs, another sign that supply chain management is becoming more vital to large companies.
August 20, 2015
Working fathers are placing more importance on their familial obligations, and companies must react to this societal shift.
August 13, 2015
Attracting new employees and doing right by its current workforce aren’t the only factors that lead a company to adopt LGBT-friendly HR policies.
August 6, 2015
When their profit goals differ, fiercely competitive firms may decide to collaborate with each other on complementary offerings.
July 30, 2015
Managers of startup companies should carefully balance their goals of expansion against the reality of cutbacks and downsizing.
July 23, 2015
Product returns are typically seen as a necessary headache and a cost drain. But companies can use their return policies to enhance customer loyalty and increase profits.
July 16, 2015
Online consumer reviews of new products are more than just word of mouth — they also can provide companies with early (and free) advice on how to improve products.
July 9, 2015
The streamlining of corporate operations is usually executive-led, but engaging frontline employees is crucial to genuine reform.
June 30, 2015
Although supervisors profess to have stores’ closing routines under control, consumers and employees alike bemoan the lack of consistency in related management policies.
June 25, 2015
Companies can significantly influence the media visibility of their CEO with certain kinds of press releases — but having a prominent CEO can also work to shareholders’ detriment.
June 18, 2015
When it comes to corporate multiculturalism, it’s the relationship between an ethnically diverse board and its CEO that makes the biggest difference for leading firms.
June 11, 2015
Firms can best accommodate employees with disabilities by delegating authority to their immediate supervisors and providing clear instructions in the HR manual on how to handle workers’ individual needs.
June 4, 2015
Contrary to the popular notion that consumers care for the products they own, people are more likely to act recklessly toward certain items when a more appealing upgrade reaches the market.
May 28, 2015
The success of projects involving several stakeholders can depend on achieving the right balance of internal and external contributions.
May 21, 2015
Courting investors with expertise in foreign markets can provide companies with a crucial, but often overlooked, advantage in pulling off international M&A deals.
May 14, 2015
If firms become mired in the successful practices that got them to where they are, they may stop looking for new ways to exploit resources and opportunities.
May 7, 2015
Your next innovation breakthrough probably won’t come from social media.
April 30, 2015
Customer service websites can help B2B firms keep their costs down, but they must invest in traditional hotlines and tech support to satisfy their neediest clients.
April 23, 2015
Conventional wisdom suggests that delays during the new product development cycle can hinder a project, or even kill it entirely. It’s time to rethink this narrow outlook.
April 16, 2015
Job ads that specifically seek team players can have the unintended downside of scaring away potential hires with technical rather than collaborative skill sets.
April 9, 2015
Large companies are recruiting an increasing number of top executives with experience in supply chain management. But the financial payoff remains elusive.
April 2, 2015
Many companies were caught unawares by the threat of online music piracy in the 1990s. But the lessons they learned then can teach them how to deal with new technological dangers.
March 19, 2015
A CEO’s character can change a company’s culture, the way it operates, and its performance.
March 3, 2015
Large chains that compete too aggressively against small businesses may suffer the wrath of consumers.
February 25, 2015
The joys and struggles that leaders experience at home have a major impact on their attitudes at work, as well as on their subordinates’ moods and performance.
February 18, 2015
Establishing a profile on Wikipedia can be a boon for companies, but managers must forge ties with the site’s contributors rather than relying on typical marketing strategies.
February 10, 2015
Although personal relationships among coworkers are usually viewed as positive, excessive socialization can lead to a decline in team performance.
February 6, 2015
Being honest about the expenses that go into developing and distributing a product can increase sales and enhance a firm’s bond with consumers.
January 29, 2015
Firms that make an effort to be responsible are rewarded more than those that seek only to make money.
January 22, 2015
The loss in stock value and trading volume for companies targeted by phishing scams proves that firms have plenty to lose from these high-tech attacks.
January 15, 2015
A chief executive with a diverse background usually brings innovation and new ideas to a company, but the shake-up doesn’t necessarily pay off.
January 7, 2015
While compensating managers generously might induce more of them to stay, paying anyone too much can upset the balance of the executive suite.
December 23, 2014
Potentially harmful rumors can start because employees feel inadequately informed, and they can spread when companies fail to keep their promises to their workers.
December 18, 2014
Vacations taken by CEOs provide an unlikely, but highly reliable, way to approximate a firm’s corporate activity and anticipate its stock returns.
December 11, 2014
To stay ahead of political and social upheaval, multinational firms should consider elevating external affairs to the same level as other top management spheres.
December 4, 2014
Companies that winningly reposition their brands tend to do so by anticipating market trends and overcoming or minimizing common challenges.
November 20, 2014
Despite lawyers’ conventional wisdom, becoming a household name can actually be a brilliant marketing strategy.
November 13, 2014
Young firms seeking outside funding can attract investors by acknowledging they have room for improvement, while also playing up their strengths.
November 3, 2014
Your own employees may pose a bigger IT hazard than outside threats.
October 30, 2014
By selling a mix of novel and existing items, retailers can optimize their profits; to do so, however, managers must use their salespeople in the right way.
October 3, 2014
Advertisers are eager to take advantage of mobile channels, but they must carefully position their products to get consumers’ attention.
September 25, 2014
For service companies seeking to lure customers away from their rivals, success lies in keeping it simple.
September 16, 2014
To keep growing amid volatility, companies should remain adaptable in their approach to supply chain management.
September 9, 2014
By structuring CEOs’ contracts to focus on the long-term health of their company, newly public firms can encourage an emphasis on innovation.
September 2, 2014
Executives who take more chances may prove to be a better long-term bet than those who play it safe.
August 27, 2014
Bad economic conditions don’t necessarily mean a death sentence for small companies. They can employ multiple strategies to keep growing.
August 18, 2014
If you want to keep your co-workers happy, you should resist the temptation to look at your mobile during meetings.
August 7, 2014
Marketers probably don’t want consumers to watch commercials while they eat.
July 31, 2014
Companies must find a balance between the luxuries customers will pay for and the necessities they expect.
July 28, 2014
Employees who feel their managers listen to their complaints are more likely to use social media to benefit their company than to air their grievances.
July 7, 2014
How advertising execs’ relationships with clients can shape their firms’ fortunes.
June 13, 2014
To discourage procrastination, managers should give their employees more work, not less.
June 9, 2014
Learning what other companies did to acquire firms in developing economies may help U.S. companies be more successful in their own M&A efforts.
June 2, 2014
A company that collaborates with its rivals can create more business for itself.
May 15, 2014
Crowdsourcing offers companies the opportunity to analyze large amounts of data in innovative ways.
May 12, 2014
The effectiveness of women in the boardroom can depend on whether the company is having a period of good performance or bad.
May 5, 2014
Business units abroad that focus on technology and R&D exert more influence with the home office than those that focus on sales or marketing.
April 25, 2014
The ice cream market reveals that consumers don’t mind smaller packaging as much as they do bigger price tags.
April 9, 2014
Sharing soft data between salespeople and marketers can boost a company’s innovation efforts and improve its relationship with customers.
March 27, 2014
The very business model that made the company so wildly successful could eventually cause its downfall.
March 20, 2014
To take advantage of employees’ innovative efforts, managers must first learn how to encourage and nurture them.
March 12, 2014
By keeping group sessions tightly focused and on schedule, managers can earn their employees’ respect and commitment.
March 6, 2014
Large initiatives such as oil pipelines have a higher chance of succeeding when stakeholders work together to manage the risks.
February 27, 2014
When consumers are rude and abrasive, it’s up to managers to help employees deal with the stress.
February 20, 2014
Unless a company is backing a philanthropic event, U.S. investors tend to be unhappy with corporate sponsorships.
February 13, 2014
Incoming leaders follow a predictable pattern of disinvesting from their predecessor’s flops and eventually investing just as unwisely.
February 6, 2014
Consumers respond better to commercials with emotional appeal than to neutral ads or those that are too informative.
January 30, 2014
Hostile acquisitions may be largely a thing of the past, as they’ve been replaced with gentler—and more effective—M&A strategies.
January 23, 2014
New high-tech companies are more attractive to investors when they show room for growth.
January 16, 2014
External leaders who take over in good times make a greater strategic impact than those recruited during unstable periods.
January 9, 2014
Companies that implement socially and environmentally responsible strategies tend to profit—but the benefits take time to show.
January 2, 2014
For multinational companies operating in Russia and China, the key to success is finding ways to avoid PR crises, rather than managing them after they happen.
December 24, 2013
People prefer old-fashioned voicemail messages to emails when receiving bad news.
December 19, 2013
New hires who receive positive support from their bosses and co-workers during their first 90 days on the job tend to have better long-term performance.
December 12, 2013
As GM’s new CEO, Mary Barra, may discover, many women who get to their company’s top spot find themselves facing yet more obstacles to achieving full power.
December 5, 2013
As consumers increasingly expect to be able to customize the products they buy, giving them creative control over the assembly process makes them value a product more.
November 27, 2013
Financial officers tend to overestimate their own abilities to predict the stock market, which can adversely affect their firms.
November 21, 2013
Business managers may think they’re fooling customers with a $4.99 price tag, but a new study shows most consumers would rather pay $5.00.
November 14, 2013
Borrowing clout gives large companies an edge in a financial crisis.
November 7, 2013
When planning large projects, managers should base their forecasts for costs and timelines not on their own optimism, but on statistical data from previous ventures.
October 31, 2013
When it comes to managing a company’s working capital, CFOs must balance the need to stock inventory against the need to provide value for shareholders.
October 24, 2013
New businesses may be tempted to expand as quickly as possible, but such rapid growth can doom a fledgling company.
October 17, 2013
Women who “want it all” are finding that starting their own business is the way to get it.
October 9, 2013
A higher pay differential between CEOs and their employees may encourage employees to work harder, not to slack off.
October 3, 2013
As board members become more entrenched and partisan, their institutional knowledge loses value.
September 26, 2013
To keep employees from goofing off on the Internet during business hours, employers have to keep them interested in their work.
September 19, 2013
Having too much inventory can hurt sales, but offering a variety of products is good for business.
September 12, 2013
An embarrassed consumer doesn’t automatically translate to a bad review for a company.
September 5, 2013
Companies that collaborate on certain projects with other firms can reap greater rewards than going it alone.
August 29, 2013
Retailers can trigger shoppers to make impulse buys online just as they can in a physical store.
August 22, 2013
Leaders who project their negative attitudes onto their subordinates can hamper the way their companies do business.
August 15, 2013
Online retailers can encourage word-of-mouth advertising by appealing to consumers’ benevolence.
August 8, 2013
Corporations that understand why people buy counterfeit goods can learn to draw more consumers away from fakes.
August 1, 2013
Companies that focus on consumers with little spending power can change the dynamics of an industry.
July 25, 2013
Companies can capitalize on the wealth of information in consumers’ and competitors’ online posts.
July 18, 2013
Games in the workplace can have a beneficial effect on employees, but not when they’re mandated by management.
July 11, 2013
There are certain rules to follow if you want to grow your Twittersphere.
July 2, 2013
An increasing number of companies are giving consumers specific details about their efforts to protect the environment and their workers.
June 27, 2013
What’s the right move when your famous pitchperson takes a public beating?
June 13, 2013
New research shows how successful managers keep complex projects on track.