strategy+business is published by PwC Strategy& LLC.
or, sign in with:
strategy and business
(originally published by Booz & Company)


Optimism Returns to the American Automotive Industry

Author ProfileS:

  • Brian Collie is a partner with Booz & Company in Chicago. He specializes in business unit strategy and transformation for automotive and industrial clients.
  • Scott Corwin is a partner with Booz & Company based in New York. He specializes in growth strategies for the automotive, media, and consumer industries.
  • Arjun Kakkar is a senior associate with Booz & Company’s automotive practice, based in Cleveland.
  • Also contributing to this year’s study were Booz & Company consultant Jessica Newman, senior executive advisor Reid Wilk, and former senior associate Patrick Mulcahy.


Follow Us 
Facebook Twitter LinkedIn Google Plus YouTube RSS strategy+business Digital and Mobile products App Store



  1. Ben Klayman, “GM Focusing on Profits, Not Market Share: CEO,” Reuters, January 9, 2012: Describes CEO Dan Akerson’s comments at the Detroit auto show regarding GM’s renewed push on fundamentals rather than sales volume.
  2. Alan Ohnsman, “Hyundai Puts Quality Advances Ahead of 2012 U.S. Sales Goals,” Bloomberg Business Week, January 9, 2012: Describes the automaker’s willingness to sacrifice incremental sales growth and focus instead on improving its quality scores.
Sign up to receive s+b newsletters and get a FREE Strategy eBook

You will initially receive up to two newsletters/week. You can unsubscribe from any newsletter by using the link found in each newsletter.